About me
Purpose-driven professional with 5+ years of experience in the sustainable fashion sector, spanning project management, marketing, communications and customer-facing roles. Proficient in managing multiple projects simultaneously, I have a proven track record in developing and executing collaborative projects that nurture solutions to critical sustainability issues. I pride myself on my ability to build meaningful and authentic relationships with industry stakeholders, and have led and empowered cross-organisational teams to successfully execute 12 projects and 10 marketing strategies, and support over 620 start-ups within the past 3 years. Looking forward, I am seeking a role that combines my creative and analytical expertise to support initiatives that create impactful change for a more sustainable future.
Work history
Programme ManagerLondon College of Fashion, UAL
London, United KingdomFull Time
Programme Manager at Fashion District - a hub for fashion innovation in east London connecting fashion, technology, business and education to provide innovation networks, affordable space, business support and investment.
- Programme leadership: Designed and built award-winning cultural placemaking programme that focused on themes of creativity, community, and net-zero. Successfully delivered 70 events, engaging over 4300 attendees and supporting 250+ start-ups through income generation and promotional opportunities.
- Analysed feedback and results from previous innovation challenges to produce a brand new and improved design-focused challenge that secured £25k sponsorship from PANGAIA and support from Business ofFashion, Selfridges, Institute for Positive Fashion, EllenMacArthur Foundation, Phoebe English, ReLondon, Innovate UK and more.
- Used scenario planning to generate 6contingency plans for the Fashion District Festival 2023 that mitigated risks relating to space availability. 1 plan was successfully activated, resulting in greater exposure for 11 sustainable and digital fashion start-ups to new local audiences.
- Built relationships with key stakeholders to generate £121k of in-kind support from 8 sponsors, including Unibail-Rodamco-Westfield and The British Council, and buy in from 57 delivery partners to facilitate a 6-day programme of 36 events for the Fashion District Festival 2021.
- Created marketing strategies that focused on organic and earned media to drive brand awareness, which included increasing content creation and delivery by 150%, targeted marketing using partner networks and cross-promotion, resulting in 105% average increase of followers on Instagram and LinkedIn, and 110% increase in newsletter subscribers in under two years.
- Managed, directed and created 350+ social media posts and 40 website articles. Edited and proofread content created by colleagues and collaborators. Scheduled content across digital platforms using WordPress and Hootsuite.
- Worked closely with PR agency Sister London to promote the Fashion District Festival 2023 by preparing press releases and strategically selecting partners for interview, leading to increased brand visibility through 31 features with a potential readership reach of 103.8 million.
Visual DesignerDeliveroo
- London, United KingdomFreelance
- Designed over 20 creative templates for Deliveroo that implemented their new brand identity for the first time, leading to further requests for content creation.
- Designed a 23-page insights report for Deliveroo’s new B2B content series, Deliver and Grow, rapidly responding to feedback from different teams including senior leadership, creative and communications to deliver against tight deadlines.
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Skills
- Machine Sewing
- Hand Sewing
- Adobe Illustrator/photoshop/indesign
- Fashion Drawing
- Fashion Illustration
- Microsoft Office
- Fashion Design/patternmaking/construction
Education
MA Fashion FuturesLondon College of Fashion, UAL
- London, United Kingdom
Distinction
U
U
BA(Hons) Fashion Design with Business StudiesUniversity of Brighton
- Brighton, United Kingdom
First Class
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