Since the age of 16, I have geared my studies and career path towards the study of consumer behaviours, brand and strategy management. Today, as a psychologist and a creative strategist, I’m at my best when investigating insights and translating them into compelling strategies. I’m passionate, curious about the world, culturally-addicted, I love to immerse myself into a project, understand the clients and its customers to try to see the world the way they would and create the red line between them - that’s what great strategy is about!
Work history
Strategistalan Agency
London, United KingdomFreelance
Building brand strategies, research proposals and content pieces for B2B clients in financial services and new technology; as well as helping the team with various pitches and build their internal strategies processes (competitors analysis, value proposition, brand).
Clients: AWS, IFR (Financial magazine), Ius Laboris (HR lawyers) and Infinigate (Cybersecurity), etc.
B
B
Brand StrategistBeyond London
London, United KingdomFull Time
Conduct researches and build strategies for a series of branding and retails design projects (B2C), while working closely with the design and architect teams.
Key Projects
- Branded McMillan (Scottish convenience food producer) with an entirely new look based on the core idea of “honest food for everyone who values quality family moments”, which was translated perfectly into an illustration based design, including logo, strapline.
- Conducted a consumer and design analysis for the new Coca Cola Freestyle retailing installation within the Vue Cinema foyers to create a memorable “out-of-the-ordinary experience” within each brand’s guidelines.
Other Bleach London, Joe & Steph’s, etc.
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Skills
- Brand Analysis
- Strategic Communications
- Strategic Marketing
- Consumer Behaviour
- Psychology
- Creating Stories
- Research Insight
- Strategic Branding
- Media Campaigns
- Management
Education
H
H
Marketing and International Management MScHenley Business School
- Reading, United Kingdom
Core modules: International Strategy Management, Principles of Marketing, Market Research, Global Market, Consumer Behaviours
Elective modules: Digital Marketing, Management Decision Marking and Performance Evaluation
Dissertation: When consumer’s lifestyle meets brand’s lifestyle: a study on the antecedents of lifestyle-congruence and neo sub-cultures
U
U
MSC Organisational PsychologyULB - Université Libre de Bruxelles
- Brussels, Belgium
MSc in Organisational and Consumer Psychology
Core modules: Working and Ergonomic Psychology, Economic psychology, Statistic (factorial analysis), Diagnostic and Intervention in Occupational Psychology, Consumer Behaviours
Elective modules: Strategic Marketing Communication, Integrated Communication, Communication History, Introduction to Occupational Health
Dissertation: “Brand identity to brand loyalty: How culture influences the process”
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