Projects credited in
- GWR Black Friday campaignThe brief was to explore different concepts for 2022 Black Friday offer, then develop client's preferred route and design campaign assets for three phase delivery across various channels. Working closely with a copy writer, three visually different concepts were proposed. The client preferred the illustrative ‘Smart Cookie’ route. This was the outlier in terms of style, but had strong potential for using animation, and clever copy lines. The illustration was re-worked to be more cookie like an