Projects credited in
- Farfetch CommunitiesI helped oversee Farfetch’s content, creative and production teams, as we launched its new Communities content strategy. Balancing internal/external schedules and client expectations, we not only implemented a new brand identity, tone of voice and CMS, but also moved from weekly to daily content, creating story franchises that put the site’s global online community at the forefront of its editorials.
Work history
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Influencer Marketing ExecutiveCult LDN + NYC
London, United KingdomFreelance
Accounts: Sally Hansen and Apothem
• Negotiating deals with influencers and agencies across mid/macro level
• Leading the delivery of specified influencer campaigns; maintaining time, budget and quality standards through the creation & distribution of campaign briefs detailing content deliverables, timelines and process
• Identifying new and maintaining relationships with key talent globally
• Compiling ad-hoc reports and analysing talents engagement levels
• Working closely with the client relations team and having daily contact with clients
Freelance Influencer Marketing AssistantFarfetch
- London, United KingdomFreelance
- Supporting the delivery of specified influencer campaigns, maintaining time, budget and quality standards through the creation &
distribution of campaign briefs detailing content deliverables, timelines and process.
- Contributing to the Farfetch community by identifying new and maintaining existing relationships with key talent globally.
- Analysing talents engagement levels and suggesting those relevant for specific campaigns.
- Supporting the influencer team by creating ad hoc reports and analyzing campaigns.
- Negotiating deals with influencers and agencies across mid/macro level.
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Skills
- Communication
- Foreign Languages
- Sales
- Fashion
- Public Relations
- Beauty Brands
- Brand Marketing
- Negotiation
- Strategy
- Fluent Spanish
Education
BA Hispanic Studies with PortugueseQueen Mary University of London
London, United Kingdom
P
P
Brazilian culture and democracy in Latin AmericaPontifical Catholic University of Rio de Janeiro
- Rio de Janeiro, Brazil