Tanaya Vaidya
Available

Tanaya Vaidya

Brand and Marketing StrategistLondon, United Kingdom
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Tanaya Vaidya
Available

Tanaya Vaidya

Brand and Marketing StrategistLondon, United Kingdom
About me
I aim, I strategise and I work to achieve. My recent professional experience with Landor, one of the top global branding firms and clients across industries and geographies, have polished my knowledge of branding, strategy and communication. With my passion for this subject over the years, I have extracted the best from my experiences and built a persistent, collaborative, proactive and fearlessly-creative self. Looking forward, I continue to nurture my work ethic by seeking an opportunity that challenges, help me grow and gain profundity in my subject of interest.
Work history
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    Marketing and Advertising ManagerLandor Associates
    Mumbai, IndiaFull Time
    New Business and Marketing Manager Marketing Management • Managed the brand Landor, India • Worked closely with the Managing Director of the Mumbai Office for ideating and executing marketing strategies across different channels • Represented Landor at various events alongside the Board of Directors. Wrote blog articles that elaborated the event essentials and the ‘Landor point-of-view’ • Managed and supervised the updation of Landor Mumbai’s database consisting of clients, prospective clients and partners/vendors • Drafted and supervised the execution of the quarterly emailers for Landor Mumbai’s database • Contributed to publish ‘Shift’ - biannual journal and a thought leadership piece which promoted Landor as the leading strategic design consultancy in India. This earned me a performance award for my contribution in making Shift a big success • The initiative led to 6 business enquiries and 2 business conversions in a span of 30 days • Coordinated and managed the external vendors to republish ‘Shift’ for Landor Singapore • Measured the overall impact of the marketing initiatives digitally and financially • Planned and executed the Landor Mumbai blog 72east.co and social media across platforms • Interviewed the Directors from Mumbai and Singapore to publish on 72east.co • Wrote copy for award entries such as Cannes, Landor Creative Champions 2017 • Organised the Mumbai office VIP clients and Landor’s global network’s meet and greet event New Business • Interviewed and shortlisted the new business leads based on their collaborative potential • Built relationship with the potential clients and presented Landor’s experience through relevant industry credentials across multiple domains • Delivered proposals encompassing the scope of work and finance for the prospective client • Created over 70 credential and proposal presentations • Coordinated kick-off of various projects between the new business leads and Client Directors • Was the point of contact for London, San Francisco, Singapore and other offices in the network • Documented branding projects in the form of case studies to share with potential businesses • Drafted and designed the FMCG ‘Go-to-market’ presentation for Landor Mumbai • Contributed to winning over 12 branding projects during my tenure
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    Event Marketing ManagerManchester
     - Manchester, United KingdomFull Time
    • Designed marketing strategy for Chuck Art Gallery • Created website content and assisted in wire framing the website • Wrote blogs, press releases for the events and exhibitions and managed social media marketing • Managed relations with the fellow art galleries, artist associations and media houses • Organised an Art & Literary - book launch event - Anatomy of a Broken Heart at the gallery • Hosted the book launch event in October 2016 • Strategised for the event’s marketing campaign • Organised the Lemn Sissay Literary Event at the Gallery in collaboration with Youth Charter U.K
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Skills
  • Advertising
  • Branding
  • Brand Management
  • Marketing Strategy
  • Strategic Planning
  • Client Management
  • Creative Thinking
Education
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    MasterDr Hayley Cocker, Lancaster University
     - Lancaster, United Kingdom
    MSc Advanced Marketing Management