Experienced Digital marketer primarily specialising in Influencer and Performance marketing, content creation and online community building.
I have worked with some of the leading global and UK brands on developing influencer and performance marketing strategies to help create and execute various content and influencer campaigns. I worked on new business and independent influencer campaign pitches across fashion, travel and telecoms sectors.
Influencer identification, outreach, activation, event management, organising international trips, international pitching and business development are just some of my day to day activities in my role.
I run an independent lifestyle blog supported by various social media platforms with a combined following of nearly 100k followers primarily based in the UK and US.
Projects
- Social Media, Content and Influencer ManagerKCA-LAB offers high fashion, high-quality sportswear that is comfortable and produced under fair conditions. It was important to the sisters that beyond sports, KCA-LAB should be wearable in all other areas of life - whether at home on the sofa, at brunch with girlfriends or in the office. The result is the perfect combination of high-quality materials, sophisticated designs and sustainable production.
Work history
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Social Media, Content and Influencer ManagerKCA-Lab
London, United KingdomFreelance
KCA-LAB offers high fashion, high-quality sportswear that is comfortable and produced under fair conditions. My role involves:
-content production and planning
-shoot concept development, e-comm, campaign and lifestyle shoot production
-social media planning, management and reporting
-influencer strategy, campaign planning and execution, influencer management
-assisting and creating overal digital marketing strategy
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Founder of Sustainable Clothing BrandT. B. Darling
London, United KingdomFull Time
FOUNDER AND DESIGNER OF SUSTAINABLE RESORT WEAR TBDARLING.COM — 2020
• Design, fabric sourcing, sustainable and ethical clothing production
• Shopify store design, Online Sales Funnels creation, Paid Ads
• Influencer marketing and brand story creation
• Project management
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Skills
- Social Campaign
- Social Media
- Social Media Advertising
- Social Media Management
- Content Creatiion
- Performance Marketing
- Influencer Marketing
- Influencer Management
Education
U
U
MScUEL Media and Communication
- London, United Kingdom
Masters of International Marketing
Grade 79%
Wrote a Thesis on Online Communities and what motivates users to engage