About me
Digital Designer specialising in Web & UX/UI Design, prototyping and usability.
I have worked across digital platforms of leading retail luxury E-Commerce businesses such as Jimmy Choo, Matchesfashion.com and Selfridges. **
Projects
- Bonhams - Email redesignPersonal Project I conducted a short analysis of Bonham's email design and strategy in order to have an initial understanding of the weaknesses and the opportunities that could arise from a redesign. Result: A redesigned email layout with a stronger approach to storytelling coupled with a SWOT analysis
- Galeries Lafayette - Email redesignPersonal Project I conducted a short analysis of Galeries Lafayette's email design and strategy in order to have an initial understanding of the weaknesses and the opportunities that could arise from a redesign. Result: A redesigned email layout with a stronger approach to storytelling coupled with a SWOT analysis
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Work history
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Digital Designersecretsales.com
London, United KingdomFreelance
• Responsible for the design and selection of assets for national marketing newsletters.
• Extensive support to the CRM team in building marketing newsletters using Bronto Email Marketing software program.
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Digital DesignerJimmy Choo
London, United KingdomFull Time
• Ownership of weekly website content updates across GB, US, JPN and Rest Of the World.
• HTML - Working with the DXC development team using SalesForce's Front End Commerce Cloud Business Manager to update website imagery, text and assets placement across Desktop and Mobile platforms.
• Daily marketing email design and UX prototyping using Adobe XD software program.
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Skills
- Service Design
- Retouching
- Project Management
- Basic Html
- CMS Platforms
- E-commerce Campaigns
- Presentation Design
- APP Design
- Web Design
- Wireframing