About me
With close to ten years experience in lifestyle branding, I specialise in positioning, strategy and storytelling, in turn creating innovative and emotionally engaging brands which are future-proof. My intrigue in consumer culture and behaviour, curiously tracking how it is influenced by shifting mind-sets and trends, inspires me to help create both influential and multi-layered brands.
Key Skills:
Brand Strategy
Research and Insights
Brand Positioning and Narrative Writing
Presentations and Brand DNA Writing
Leading and Facilitating Client Brand Positioning Workshops
Idea Generation and Tactical Extensions
Creative Brief Writing
Strategic planning, fusing established and emerging consumer insights
Presenting and Pitching
Creative Concept Development
Experiential Concepting and Execution
Live Events
Project Management
Client Relations
Leadership and Mentoring
New Business
Work history
Brand Strategy DirectorFabio Ongarato Design
- Melbourne, AustraliaFull Time
One of Asia Pacific’s most respected and awarded design and branding studios.
http://www.ongarato.com.au/
Working across a variety of fashion and lifestyle clients my role involves brand positioning, strategy and innovation, each brought together to build strong and differentiated brand personalities which stand apart in an ever competitive marketplace.
My passion lies in creating distinctive brand DNAs and narratives, which engage with consumers and build lasting emotional connections. It goes beyond creating a commercially viable offer, but rather creating a rich and layered brand story which in turn builds a culture around what they do. I have a love of the written word and hugely enjoy being able to bring to life a brand through a marrying of image and text.
My role sees me ensure the original intent and character of a brand is realised across multiple touchpoints, from identities and visual language, to brand campaigns, content creation and collaborations, to building immersive guest and consumer experiences through environmental design and art consultancy.
Beyond strategy, I am the studio’s Group Account Director which sees me driving client relations and ensuring all accounts in the studio are reflective of the original strategy and intent at all times. A core part of my role includes leadership and mentoring the team below me, as well as contributing and encouraging teamwork within the studio.
Senior Account Manager
- London, United KingdomFull Time
ODD are an award winning integrated creative agency specialising in consumer marketing for fashion and lifestyle brands.
Working across Dr Martens and Henri Lloyd, two iconic British heritage fashion brands, helping develop the brands strategic positioning and creative output. This includes global brand positioning, seasonal campaign creative, digital strategy and activation, content and film creation, in-store activation and consumer engagement.
Education
BA (Hon) Degree - Fashion Communication and Marketing 2:1University of Leeds
- Leeds, United Kingdom