I am a senior creative focused on delivering smart concepts that shape culture and speak to a tech-savvy generation globally. I believe in the power of the human-centred approach, and as a global citizen, I see immense potential for change in the world. I don't create campaigns but I think of the bold, provoking, and uncomfortable ideas that can evoke emotions and leave a mark. For over 9 years in the industry, I worked in 6 different countries, providing creative solutions and digital expertise at integrated advertising agencies such as Ogilvy Moscow & Sri Lanka, JAMI Worldwide, Wunderman Singapore (WPP), Friends Moscow, Achtung! Amsterdam. I have worked across all marketing channels, from building a user-journey to writing scripts for multi-million budget commercials for brands such as adidas, Nike, KC, PepsiCo, Google, Porsche, Adobe, KPN etc. Recently, I have graduated with a Master of Arts in Digital Experience Design at Hyper Island UK.
Creative lead ⚡campaigns & CXACHTUNG! mcgarrybowen
Amsterdam, NetherlandsFull Time
After graduating with Hyper Island’s Master’s degree in Digital Experience Design, I jumped to a senior creative position to run campaigns at dentsuACHTUNG! and customer experience at Kraftwerk. I have worked as a senior copywriter on international accounts, and as a senior art-director on Dutch clients. We've launched award-winning campaigns, recently receiving bronze for the Film Craft category at Eurobest (2020). Brands: KPN, PON (Porsche, VW, Cupra), Adobe, BasicFit, Audemars Piguer.
Creative lead / senior copywriterFriends Moscow
- Moscow, RussiaFull Time
After 3 years in Asia, I came back to Europe and took a leading creative role. Friends is an independent award-winning agency, top 3 in creativity rating, exclusive Droga5 partner. I joined the agency with the belief that our industry needs to be transformed to create things people want and welcome. I strived to create work that adds value to culture, not noise. For 2,5 years at Friends Moscow, we won more than a dozen awards of every kind. Brands: adidas, PepsiCo, Ehrman.
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Master of ArtsHyper Island UK
- Manchester, United Kingdom
There is a gap between what education and industry needs, the Hyper Island’s Master of Arts, Digital Experience Design program was created to understand what we need to build products, services, and systems within the industry. Hyper Island is a world-leading educator in the fields of digital and interactive communication, business transformation and leadership. It has been hailed as the 'Digital Harvard' and listed by CNN as one of the most innovative schools in the world.
SpecialistMoscow University for the Humanities
- Moscow, Russia
A 5-year Specialist degree is formally recognised as the equivalent of holding a Master's degree (cf. Mutual Recognition of Qualifications: Russian Federation and the European Countries). Graduated with honours. The diploma work was titled the best student's research in 2010 and received a silver medal among scientific works in 2011.