About me

I’m an experienced social media manager with expertise in content creation, paid social advertising, hosting and managing live social events, influencer engagement and campaign management. I’ve worked for big household brands, including Penguin books, IKEA, Tesco, Deliveroo and Stylist magazine. I’ve a track record of building engaged audiences, particularly the female audience. Key areas of interest are books, parenting, food, beauty and women’s lifestyle.

QuestionsProjectsExperienceTeam

Projects

• 2

  Writing for childrenI'm working on story ideas for kids age 9-12 years.
• 4

  Paid Social Book Campaigns | Penguin BooksI activated the paid social for multiple book campaigns for Penguin Books, focusing on young adult and children's titles. I manage the copy, creative, audience targeting and activation of the campaigns across Facebook, Twitter, Instagram and YouTube, working closely with the marketing team to achieve the best results. The goal is to drive awareness, engagement and book sales.

Work history

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Paid social specialistFreelance
Jun 2018London, United KingdomFreelance
Freelance paid social projects for clients including fiction and non-fiction campaigns for Penguin Books and Simon & Schuster. I've worked on book marketing campaigns for bestsellers including children's books Diary of a Wimpy Kid, Roald Dahl, Spot the Dog, Peppa Pig and Terry Pratchett. Focus on Facebook, Instagram, Google and Pinterest ads. Launched Philip Pullman's Instagram account.
Paid Social Specialist Deliveroo
Nov 2017London, United KingdomFreelance

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Skills

• Copywriting
• Editing
• Websites
• Blogging
• Creative
• Html
• Wordpress
• Features
• Web Content
• Web Production
• Social
• Excel
• Indesign
• Office
• Photoshop
• Powerpoint
• Social Media

Awards

Lovie Award The Lovie Awards
IKEA Family Live won a LOVIE award and People's Choice LOVIE for Lifestyle Sites 2015.