Work history
Senior Client DirectorDigitas
A highly commercial, senior and experienced digital client services professional with 17 years’ experience in the industry having transformed some of the world’s most successful brands. Experienced in:
| Business and channel strategy and roadmap developement | Mobile and data strategy | Digital re-brands | Major re-platform programmes | Fully responsive web design | Digital and social campaigns | Personalisation, analytics & optimization | Influencer programmes | Digital content strategy, content creation & migration |
Calm under pressure, I have the ability to engender trust from the wider client and agency teams. I lead teams to define and deliver the optimum strategy for clients. Strategically focused with a solid understanding of brand, planning, data, testing, measurement and ROI. I lead by example and motivate teams to ensure that the highest standards of client service, business strategy and award-winning creative delivery are maintained.
Senior Account Director & Business DirectorOgilvyOne
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Amex Account - relaunched the Realise the Potential brand positing with Global and Regioanl teams working in the fully integrated 360 team
Skills
- Businesses Development
- Presenting
- Client Services
- Management
- Marketing
- Marketing Strategy
- Networking
- Pitching
- Problem Solving
- Strategic Planning
- Communications
Education
Direct Marketing Strategy and Planning
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IDM Diploma in Direct Marketing
Advertising, Planning. Account Management. Pitching. Strategy and Media Planning
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IDM Diploma In Advertising
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