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A highly commercial, senior and experienced digital client services professional with 17 years’ experience in the industry having transformed some of the world’s most successful brands. Experienced in: | Business and channel strategy and roadmap developement | Mobile and data strategy | Digital re-brands | Major re-platform programmes | Fully responsive web design | Digital and social campaigns | Personalisation, analytics & optimization | Influencer programmes | Digital content strategy, content creation & migration | Calm under pressure, I have the ability to engender trust from the wider client and agency teams. I lead teams to define and deliver the optimum strategy for clients. Strategically focused with a solid understanding of brand, planning, data, testing, measurement and ROI. I lead by example and motivate teams to ensure that the highest standards of client service, business strategy and award-winning creative delivery are maintained.
Amex Account - relaunched the Realise the Potential brand positing with Global and Regioanl teams working in the fully integrated 360 team
IDM Diploma in Direct Marketing
IDM Diploma In Advertising
Media and Cultural Studies