I am an aspiring Creative Strategist, with a passion for highlighting narratives that relate to the diversity of people. The link between branding and storytelling that allows for these endless narratives to be crafted, is what drives my work. Having come from a creative background this has taken me from the conceptualisation to the designing of numerous campaigns. My current role as a Junior Brand Strategist/Account Executive at Advantage Y&R has created a platform for me to apply my creative instincts to strategic problem solving, developing innovative and relevant media insights for the team to build upon. Which in turn has allowed me to work across a wide range of product categories, from FMCGs to financial service providers.