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Arbuzz project is the London-based company orginizing the events, lectures and performances on Russian language. - Creating and schedulling posts on Facebook, Instagram - Communicating with influencers and Facebook groups administrators about advertising - Finding offline advertising opportunities - Finding a venues for the events and negotiations -Finding a Musical equipment for the events and negotiations
Ricky Group Holding holds an extremely popular cartoon brand ‘Smeshariki” with 95% awareness within a target segment across the whole Russia, which later on was launched in the USA as “GoGoRiki” and in Europe as “Kokoriki” where it gained immense popularity. Event Department is responsible for creating, organizing and promoting all types of events related to the brand including mass events, theatre performances and foreign tours. - Creating, launching and controlling full marketing plan for the department through all offline and digital channels - Increasing company`s sales due to marketing plan in 5 times for 2 years - Working with all types of advertising, saving 30% of the budget through negotiations with contractors - Installing new standards in coordination within department, which decreased negative feedback from customers by 60% - Creating, launching and controlling more than 200 successful events (mass events, corporate events, foreign tours, conferences and participation in exhibitions) with 85% positive feedback for companies, including Philip Morris, Ford, Mango, Audi, Pacific Ocean Club - Analysis of data and building a full and comprehensive database for the department
“Macromir” LTD owns and runs 5 Trade-Entertaining Malls in St-Petersburg. Marketing Managers are responsible for offline marketing campaigns as well as an event marketing of each Mall. - Creating and launching advertising campaign for new Trading and Entertaining Mall - Increasing awareness of target segment about the Mall before the opening from 0 to 50% - Attracting around 500 visitors daily within first week and later increasing this number by 3 times within a month - Creating and installing seasonal decorations within the Mall, which significantly increased its attractiveness - Managing advertising for vendors within the Mall, increase company`s income from advertising by 20% - Working with all types of offline advertising - Successful negotiation with contractors, saving around 30% of money on advertising campaign, quality control - Creating and launching successful events: mass event, autograph-sessions, lottery, which were visited by more than 3000 each and had a positive feedback within the target segment
Strategic Marketing with specialization on Digital Marketing