NCTJ-accredited freelance journalist and presenter with a passion for fashion, beauty, and pop culture.
From September 2015 I trained with the BBC as one of their first Digital Journalism Apprentices, gaining a wealth of experience within video and digital journalism across TV, Radio and Online.
From April 2016 I worked with BBC's Digital Current Affairs (DCA) department until March 2018, where I researched for projects and stories as well as creating video and written content for different brands within DCA, such as BBC Like That and BBC Stories.
After leaving the BBC, I briefly interned with ELLE UK's fashion department and worked in PR before successfully auditioning for the National Youth Theatre's Acting course in 2019. Since then I have been freelancing as a writer and social media/brand consultant while simultaneously building and expanding a business I launched during the pandemic.
I am represented by Seren Adams of United Agents and currently working on my first novel.
Projects
- Colourism in Hollywood: Is Will Smith too light for this role?This feature was in the top 10 Most Read stories on the BBC News website. Earlier this week, it was reported that Will Smith could be starring in a new project called King Richard, telling the story of Richard Williams, the father of tennis icons Venus and Serena Williams. While Smith has yet to confirm the news, it didn't stop fans from tweeting their excitement about the idea of the star portraying such an accomplished man. But there were a few who weren't so pleased with the choice, and not b
- Why Christian Dior loved BritainWhile France is home to some of the most celebrated fashion houses in the world, one of its most influential designers had an affinity for somewhere else - the UK. "There is no other country in the world, besides my own, whose way of life I like so much," Christian Dior once enthused in the 1950s. "I love English traditions, English politeness, English architecture. I even love English cooking," he declared. So it's no surprise the designer's love for British culture was something the Victoria &
- 'My hair is a symbol of pride'This feature was in the top 10 Most Read stories on the BBC News website and shared across social media by the likes of Malorie Blackman and Diane Abbott. I was 13 years old when I first got my hair chemically straightened, after begging my mum for years to let me do it. I’d sit with the cream in my hair for as long as possible, trying my best not to wince at the burning sensation on my scalp - pain is beauty after all. I was so excited to have my hair just like all the women I saw on TV and in
- How Stan Lee's superheroes helped change the worldWhile celebrities engaging in politics through social media is seen as a new trend, Lee used his platform to fight prejudice. From The Fantastic Four to the X-Men, his heroes were outsiders who fight for a better society - no surprise given they were created during the height of the civil rights movement. Click here for the full article.
- Should we stop listening to these Christmas songs?This feature was the 3rd Most Read story on the BBC News website. Baby, It's Cold Outside is one of those Christmas songs that's about as traditional as mince pies. But an American radio station's decision to pull it from playlists because it's seen as unsuitable in the #MeToo era has reignited a debate about the song, and raised questions about other potentially questionable Christmas classics. Baby, It's Cold Outside found a wide audience as a duet between Ricardo Montalban and Esther Williams
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Work history
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Writer and Content CreatorSelf Employed
London, United KingdomFreelance
- Written and contributed pieces for publications such as BBC News and New York Magazine’s The Strategist, ranging from topics such as beauty to entertainment.
- Developed the brand identity and offered marketing expertise for Flowers by Yasmine LDN and decor brand Curioh London, resulting in increased sales and awareness amongst mid-tier influencers and media.
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Influencer AssistantCitizen Relations
- London, United KingdomFull Time
I assisted the Citizen Relations team with their influencer outreach, from building influencer databases for brands such as Moleskine, S.Pellegrino, Dr. Oetker and Proctor & Gamble to collating brand coverage and handling campaign activations.
My other responsibilities included:
- Collaborating with established and newer influencers for several brands
- Assisting on campaign shoots, such as Fairy Liquid’s ‘Fairy to FAIR’ LGBT initiative
- Writing press releases and social media copy
- Planning and creating unique influencer/press gifting
- Writing campaign activation reports for clients
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Skills
- Broadcast Journalism
- Fashion Journalism
- Entertainment Journalism
- Final Cut Pro
- Radio Production
- Presenting
- Social Media
Education
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NCTJ Level 3 Diploma in JournalismCity of Wolverhampton College
- London, United Kingdom
The NCTJ level 3 Diploma in Journalism recognised throughout the media industry nationwide.
To gain the diploma, I had to complete several mandatory subjects such as essential media law and regulation, ethics and reporting.
I also completed several modules within Video Journalism and Radio Broadcast, meaning that I encompass the knowledge and skill to work in both radio and television.