About me
Accomplished Creative professional adept at building and providing high-quality innovative ideas that deliver profitable business results. Known for creating a positive and fun work environment, seeking out high-profile challenges and implementing these innovative solutions that address the root cause of persistent issues whilst adding value to creative briefs and tasks set. Experienced communicating and partnering with brands utilizing a holistic approach from idea to completion.
A wide range of experience in Creativity, Design, Fashion, Creative PR, Digital Marketing, Branding/Advertising, Events and Music over the past 5 years.
2015 - TED/TEDx Youth Speaker (Made In The Future)
Projects
- Shadez The Misfit x Jack Daniel's HoneyJack Honey wanted to explore the cool and unusual things I do to really unwind that I don’t necessarily talk about – the sort of moments that represent the perfect time to kick back and enjoy a Jack Honey. And showcase these moments socially. I created short form content that best showcased how I unwind, synergising my own and Jack Daniels ethos and values. Images taken by Samaya Lawal (@__slphotography__)
- Samsung Campaign : #OverToYou - Studio Session feat. Galaxy S4Becoming one of the new faces of Samsung mobile's #OVERTOYOU ad campaign for the Samsung Galaxy S4. The campaign hands over control to different influencers from magicians to filmmakers to even extreme sport. Shadez the misfit as a musician gives you a preview into his life In the studio recording new music for his up and coming project, whilst making use of some features the Samsung GALAXY S4 brings.
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Projects credited in
- #WhoWeAreProject : Women.#WhoWeAreProject is an on-going visual series born out of a wanting to encourage understanding and provoke open dialogue about human identity and experience. This iteration focusses on Women. The project resulted in the photography of all participants, conversations on the meaning of courage, the women that inspire us and more. Additionally, participants were interviewed too, with one main question: “What does it mean to be a woman?” In collaboration with The Ministry, thank you Rachel Peplow
- Shadez The Misfit x Gabriella Mussurakis [Collab]A collaboration between myself, Shadez The Misfit and the talented illustrator & animator – Gabriella Mussurakis. This image is from my project 'Barz & Brutalism', which explores the connections between brutalist and post-war architecture and the UK rap & grime music scene in London.
Work history
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Marketing / Creative Services and Brand PartnershipsSelf Employed
London, United KingdomFreelance
- Proactively sourced and secured new Brand Partnership opportunities, demonstrating a strong commitment to business development.
- Presented compelling, high-quality pitches, actively engaging in pitch meetings, and leveraging internal connections to bolster new business development initiatives.
- Crafted and executed a comprehensive Brand Partnership strategy, establishing a framework for securing and managing partnerships with renowned and high-profile brands, resulting in significant growth.
- Successfully acquired and managed diverse campaigns and clients in Creative, Influencer Marketing, and Branding, with notable collaborations including Warner Bros Shazam, Jack Daniels Honey, PlayStation, Vapianos, G-shock, Cartier, Burberry, New Balance, and many more.
Skills: Youth Culture · Strategic Planning · Client Services · Brand Building · Content Strategy · Critical Thinking
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Co-FounderNE PLUS LABEL
London, United KingdomFull Time
"A beacon of light adding value"...Independent Record Label based in London, UK
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Skills
- Brand Partnerships
- Concept Creation
- Branding
- Creative Direction
- Music
- Social Media Marketing
- Communication Design
- Graphic Communication
- Concept Development
- Brand Developent
Education
Bachelors of Arts in Graphic Media DesignUniversity for the Creative Arts
- Maidstone, United Kingdom
Awards
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TEDxYouth Speaker (Made In The Future)TEDx
Shadez The Misfit - 'Beyond The Box'
I speak on my struggles of breaking out of my own self-imposed box of the mentality of being in a gang to one of freedom and living powerfully.
https://youtu.be/XX6HMMacjDACasio G-Shock Award : Spirit of ToughnessDazed Media
Casio G-Shock and Dazed combined forces to bring the Casio G-Shock 30th Anniversary Awards, rewarding the best emerging talent in music, fashion, art and sport i was nominated for the Spirit of Toughness award which recognises a young and emerging talent with an extraordinary life story & has made an impact on society despite facing significant obstacles in life.+ Show more