Accomplished Creative professional adept at building and providing high-quality innovative ideas that deliver profitable business results. Known for creating a positive and fun work environment, seeking out high-profile challenges and implementing these innovative solutions that address the root cause of persistent issues whilst adding value to creative briefs and tasks set. Experienced communicating and partnering with brands utilizing a holistic approach from idea to completion. A wide range of experience in Creativity, Design, Fashion, Creative PR, Digital Marketing, Branding/Advertising, Events and Music over the past 5 years. 2015 - TED/TEDx Youth Speaker (Made In The Future)
Providing freelance Marketing / Creative Services and Brand Partnerships working with notable brands such as Vapianos, G-shock, Jack Daniels and more. Creating proposals, pitches short-form content, marketing strategies, activations, influencer marketing, experiences with great attention to detail and creative flair. Consistently adding value to existing brands providing results that increase engagement, ROI and sales.
"A beacon of light adding value"...Independent Record Label based in London, UK
Shadez The Misfit is a Music Artist & Creative from South London who aims to push the boundaries as a multi-layered artist. Known for delivering thought-provoking and cleverly assembled real life-related lyrics, on a combination of Alternative & futuristic sounding Hip-Hop tracks, Shadez adds value by providing vivid branding and distinctive aesthetics to accompany everything he does. Shadez The Misfit has built a solid foundation as a promising UK act, gaining his first UK top 40 with his Debut EP ‘Ne Plus Ultra’ and selling over 50.000 copies to date from his latest single ‘Fires’ which features platinum selling artist Bipolar Sunshine. With performances on Channel 4, G-shock, Lovebox and talks on TED aswell as Tate Britain, to working with brands such as Axel Arigato, PlayStation & Samsung. In addition having features from the likes of GQ, BILLBOARD, Rolling Stone, Fader, Clash Magazine, MTV, Complex, and Dazed Magazine among others, The Misfit continues to prove why standing out is more important.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Brands include Grazia, Closer, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Key 103, Planet Rock, Radio City, Radio Clyde, Kerrang!, Q, The Box, 4Music and Absolute Radio. As Creative Pitch Manager at Bauer Media, I managed various stakeholders and provided well thought out solutions and effective communication. This required working with every team at Bauer to deliver innovative and engaging responses to creative briefs all within the clients budget. Brainstorming and strategic planning with all editorial teams and in-house creative department, developing a wide range of responses to briefs received from media agencies and brands.
Working in Guardian labs, a creative agency within Guardian News and Media my role as Studio Executive is to oversee the trafficking of work through the creative studio. assisting the Studio Manager ensuring day to day responsibility for the delivery of projects across all platforms, but with particular responsibility for print. taking full control and initiative of workload and workflow ensuring delivery of all print within a given timescale. providing clear communication working closely with in-house Design, Content and Tech teams to ensure all elements of a campaign are delivered on time and to the highest possible quality. Working with the Guardian's in-house imaging department overseeing all pre-press and reprographic processes, producing certified colour proofs for all print deliverables to a high-quality standard. Working closely with Studio manager to help devise and maintain Schedules to monitor the workflow across the creative studio. to assess the required deliverables on new briefs and set appropriate deadlines to ensure all deliverables are met and also assist Studio manager in overseeing the production of any outsourced print production work, from beginning to final delivery.
Assisting the design and production departments with internal and client brand assets. Creating mock-ups for jobs ensuring client facing quality is upheld. Active job management, liaising with Project Management teams. Running colour proofs for client approval and booking couriers. Creative idea generation, image search and researching.
Canoe is a creative communications agency that offers: Brand strategy and development, consumer engagement, brand allegiances, public relations, product placement, events, creative direction design and digital solutions. Clients: 55DSL/ BOXPARK / BENCH / BREO / BURTON SNOWBOARDS /COLUMBIA SPORTSWEAR / CROCS / EVISU / JANSPORT / NEW BALANCE / PENNY SKATEBOARDS / PUMA / SUPREMEBEING / VANS / VOLCOM + more At Canoe I gained experience in brand strategy, consumer engagement, brand allegiances, public relations, product placement, events, creative direction and more Assist with client information and material, developed a relationship with clients Dealing with data entry and databases as well as assisting staff Administrative tasks: organising meetings, handling phone calls, e-mail communication, internet research and errand running.
Developing ‘Edge Project’. Undertaking market research and providing information to help determine their market positioning. Matching profiles from the database to work sectors, in line with the ‘Edge Offer’ (Offering University creative talent and expertise). Identifying niche market opportunities that align with the ‘Edge Offer’. Developing and refining sales pitches for ‘Edge Offer’ niche markets. Creating promotional material and developing marketing campaigns.