➢ Award winning Senior Strategist with 15+ years of understanding people, brands and how they connect. Well-demonstrated background in delivering growth through the development of innovative and profitable campaigns.
➢ 10+ years of high level strategic and creative leadership, with a focus on challenging the status quo.
➢ 10+ years experience in Digital and Content, from an integrated perspective, leading customer engagements, sales conversions, e-Commerce, brand development and activation.
➢ Analytical mind coupled with creative flair and natural curiosity, rounded in various categories like Beer & Alcoholic beverages, FMCG, Fashion, Automotive, Telco, Financial services, Pharma, Reduced Risk Nicotine/ Tobacco, political and not-for-profit.
Skills
- Ability to Adapt any Creative Project and Branding Solution
- Ability to Recognise Nurture and Develop Creative Talent
- Digital
- Content
- Advertising Copywriting
- Branding
- 10+ Years of ATL and Film Agency Experience
- Account Planning
- Brand Development
- Marketing