Self-driven, results-oriented marketing professional, focused on the planning, development and delivery of exceptional marketing plans and campaigns, with over 10 years of work experience, out of which 7 years in both agency and client roles, across multi-channel and omnichannel brand and product communications, brand strategy, media strategy, digital marketing, ATL & BTL advertising, national and international experience in Telecommunications and Connected Technology, Retail, FMCG, Fabric & Home Care, Pharma, Pet Food. Proficient people manager, keen on continuous learning, development and personal improvement. Dynamic, positive attitude, well organized with excellent communication skills, able to work in a fast-paced environment.
Projects credited in
- Samsung S8 Pre-Launch: Carphone Warehouse CLIENT: SAMSUNG (CARPHONE WAREHOUSE) AGENCY: UNDERCURRENT LTD To bolster and generate excitement for the anticipated launch of the Samsung S8 device at Carphone Warehouse's 2,400 UK stores, I created copy for experiential, digital and direct mail assets. From posters to banners and postcards, the aim was to encourage customers to engage with the new device, and reep the benefits of purchasing the phone through one of the UK's largest mobile phone retailers. ARTWORK: J. DRABBLE
Marketing Manager (co-founder)Rockers Vinyl Coffee Shop
Bucharest, RomaniaFull Time
• Developed and defined the brand strategy and visual identity for the start-up. • Built and managed presence across social media profiles including Facebook and Instagram ensuring content and quality of all communications focused on customer benefits. • Monitored and engaged in relevant social discussions converting new and existing leads into loyal customers. • Implemented all legal requirements including managing the relationship with state institutions, recruitment and management of personnel, deep understanding of all other business areas in order to leverage and drive meaningful action driven strategies. • Defined and followed through the business plan which outlines the mix of tactics & activities prioritised to achieve our goals. • Managed and developed good working relationships with all suppliers and internal stakeholders.
Advertising ManagerDixons Carphone
- London, United KingdomFull Time
• Media planning, creative development and deployment of trade and brand driving TVC, VOD, radio, OOH, press, cinema, paid social media, digital display marketing and strategic media partnership activity against required audiences and in line with brand guidelines for the Carphone Warehouse brand. • Managed a multi-million pound budget ensuring media synergies are realized and all financial reporting is complete. • Lead multiple cross channel campaigns, working closely with all other marketing channels and internal stakeholders including internal studio, buying / propositions, commercial, brand, consumer insights, research, CRM, social, retail, PR, online and legal. • Managed key agency relationships across media, brand, experiential and digital/POSM production. • Ownership of paid media from planning through to delivery, working closely with the media agency to ensure robust media plans are created; analyse media data to perform ongoing optimizations and forecast the results. • Developed and executed ATL plans for new handset launches including Apple, Samsung, Huawei, Google, Nokia, Sony, HTC etc. flagship, mid-tier and low-tier launches delivering against customer and commercial targets. • Delivered the annual trading calendar alongside tactical and seasonal events; weekly drumbeat of promotional activity/Event Calendar to support the trade priorities identified, continuously performing A/B, segmentation and content tests including retargeting at each stage of the user journey to understand customer base and increase campaign performance. • Inputted into the quarterly and annual planning and budgeting process as well acting as a centre of ATL competence for other functions as Commercial Marketing, Planning and Network and Product Proposition. • Continuously reviewing competitor activity to ensure the brand stays at the forefront of customer communication, analysis of reports of competitor brands, media environment and consumer media habits. • Lead media planning and tactical local marketing to support the roll-out of store openings and closings. • Managed and developed the Senior Advertising Executive, Digital Display Marketing Executive and summer interns.
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- Digital Marketing
- Brand Marketing
- Marketing Strategy
- Brand Management
- Social Media Marketing
- Event Organisation
- Advertising Campaigns
- Budget Management