Work history
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Head of CommercialPalmer Harding
- London, United KingdomFull Time
Palmer // harding - Head of Commercial, Merchandising , Range Development Sales / Commercial
01/2019 -Now
• Increased distribution and achieved sales targets, formed and implemented sales strategies.
• Secured acquisitions of key accounts such as Net -a-Porter, Rubaiyat, Club 21, Harvey Nichols Hong Kong, 11 Honoré.
• Achieved growth with key accounts such as Neiman Marcus, Harvey Nichols, Harrods, liberty, Bloomingdales Dubai and Kuwait, Al Othman;
• Secured a pre-markdown 65% sell thru for most of the majors.
• Compiled budgets, run all sales campaign, carrying out appointments and follow ups, store trainings, liaising with the production team, maximize sales managing stock effectively; also increased the business with off price stockists such as Yoox and Century 21.
Merchandising
• Key contributor for the design team for the development of the range, structuring the price architecture, introduction of new styles and price points according to the market’s needs; introduced a Winter pre-collection in order to increase the offer and sales revenue.
Operations
• Organising all general sales operations but also four sales campaigns in both London and Paris, sample sale and business with off price retailers.
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General ManagerYang Li
- London, United KingdomFull Time
Yang Li (XXIII Ltd) - General Manager
Sales / Commercial
• Directed four regional sales agencies (No Season, Red Velvet, Place Rouge, De-Oui) In order to achieve sales targets and implemented sales strategies for both Yang Li mainline and Samizdat jersey collection.
• Compiled budgets, organized and run the sales campaign, carrying out appointments and follow ups, store trainings,
Financial
• Forecast and budgeting for the entire company, executing payments for all departments, managing the cash-flow, liaising with the sales agencies when chasing payments from stores, increased margins by negotiating discounts and sell thru guarantees with retailers
Operations
• Organised all general studio operations, sales campaigns, sample sale, pop ups and collaborations.
Merchandising
• Key contribution for the development of the collection, proposing new styles and price points to be introduced to the range according to the market and main clients’ needs.
• implemented the pre-collection ranges to provide a more commercial product, capsule collections and also special collaborations (Woolmark, October 2018).
• Managing a team of 5 people.
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Skills
- Sales Strategy
- Merchandising
- International Sales
Education
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Pattern CuttingLondon college for fashion studies
- London, United Kingdom
Advanced creative pattern cutting for Womenswear