Projects
- Creating PlayWe wanted to celebrate our global Xbox and creative communities by collaborating with artists from around the world and empowering them to tell their stories through creative expression using the Xbox Series S as their canvas. We collaborated with five artists each from different cities around the globe (Los Angeles, Berlin, Kyoto, Playa del Carmen, and Norwich) in order to create custom Series S art pieces.
Work history
Senior Creative ManagerMicrosoft
San Francisco, United StatesFull Time
CREATIVE AGENCY MANAGEMENT
Concepts and oversees creation of high impact social campaigns that both engage and build communities as part of the Xbox Games Marketing team. Manages agency relationships to ensure the Xbox social presence innovates and connects with growth audiences through social forward and strategic creative executions.
SOCIAL CAMPAIGN EXECUTION
Concept and developed creative strategy for social channels in collaboration with agency partners and internal collaborators. Maintain a pulse on platform specific trends, repeatable formats, and key marketing moments in an effort to fully support campaigns in an impactful and results driven manner. Monitor key metrics that inform the evolution of future creative concepts while also focusing on clear goals to measure channel performance.
Senior Design LeadSalesforce
- San Francisco, United StatesFull Time
SALESFORCE DESIGN BRAND DEVELOPMENT & IMPLEMENTATION
Develop brand guidelines to align the Salesforce Design community of 1,000+ designers around a shared narrative and strategic message. Lead team in the creation of social assets to raise brand awareness and engage with our Salesforce Design audience of over 20K Twitter followers. Provide design support for organizational marketing initiatives in partnership with the UX Operations team. Develop motion design assets for video content production and social media channels.
C-SUITE ENGAGEMENT & EVENT MARKETING
Concept and design creative for a series of learning journeys with design-minded executives discussing business transformation in partnership with IBM Design and Fortune. Develop guidelines used to educate on best practices for promoting co-branded collateral for partner events.
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Education
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Bachelor of Arts (BA) University of Louisville
- Louisville, United States
Communication Art & Design, 2D Drawing, Painting