About me
I am a freelance art director with international experience working for premium global brands like Net-A-Porter, Tommy Hilfiger, Iris Van Herpen Couture and FutureBrand UXUS.
My key skills lie within art direction and visual design for marketing & communications.
Work history
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Brand ManagerIris van Herpen
- Amsterdam, NetherlandsFreelance
‘‘Sensory Seas’’ Paris Couture Show 2020 - Managed the Iris van Herpen digital platforms through devising and executing relevant social media strategies, coordinating content creation, publishing, community management, monitor, review and improve performance. Served as one of the main brand guardians working together with Dutch fashion designer Iris van Herpen.
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Art DirectorFutureBrand UXUS
- Amsterdam, NetherlandsFreelance
Based in New York and Amsterdam, FutureBrand UXUS is a global strategic design consultancy specialising in consumer experiences. The name UXUS stands for ‘you times us’ in reference to the way the company collaborates with clients to maximise the potential of their brands. Clients include McDonald’s, Selfridges, Bloomingdale’s, Nike and H&M. FutureBrand UXUS completed the store at the base of the new Tate gallery’s distinctive pyramid extension designed by Herzog & de Meuron. The store is conceived by UXUS as occupying the crossroads of culture and commerce by inviting visitors to explore the world of art through the museum’s retail expression. UXUS is part of Interpublic’s FutureBrand group.
The principle responsibilities of my position as a designer included creation of original environmental graphic design, art direction for branding and identity, as well as the development of creative strategies across hospitality, retail and brand experiences.
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Skills
- Art Direction
- Graphic Design
- Concept Creating
- Styling
- Photography
- Editorial Concepts
- Social Media Management
- Branding Identity
- Branding Design
- Experience Design
Education
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Seeing Through PhotographsThe Museum of Modern Art
- New York, United States
Successfully completed Seeing Through Photographs. An online course authorized by The Museum of Modern Art offered through Coursera.
August 23, 2020
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Erasmus Exchange ProgrammUniversity of Southampton
- Southampton, United Kingdom
Erasmus Exchange Programm, Trend Forecasting
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