Tess Willcox

Global Marketing Manager / Senior Copywriter

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Advertising
  • Marketing PR
  • Writing
  • Branding
  • Editing
  • Blogs
  • Brand Management
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Illustrator
  • Photoshop
  • Copywriting

Work history

Currently

Brand Manager

Mes Collective

Jan 2014
  • • Brand Management • Social Media Management • Market and trend forecasting! • Produce online marketing campaign/event plans that meet overall business objectives, provide an engaging customer experience, and delivers results.! • International marketing campaigns, innovative digital media and communications planning! • All creative developments in PR, graphic design, and production! • Social Media management and growth across all mediums! • Blogger Collaborations! • Media Management of brand and features! • Production of creative brand copy and editorial! • Sourcing collaborative brands and potential strategic alliances • Production, design and assembly of Skateboard product! • Design, Fabric Sourcing, Product Development of accessories!

2014

Brand Manager & Creative Director

AMES Collective

Jan 2013 - Sep 2014
  • • Social Media management and growth across all mediums! • Brand Management and implementation of marketing campaigns • Creative copywriting • Market and trend forecasting! • Produce online marketing campaign/event plans that meet overall business objectives, provide an engaging customer experience, and delivers results.! • International marketing campaigns, innovative digital media and communications planning! • All creative developments in PR, graphic design, and production! • Blogger Collaborations! • Media Management of brand and features! • Production of creative brand copy and editorial! • Sourcing collaborative brands and potential strategic alliances • Production, design and assembly of Skateboard product! • Design, Fabric Sourcing, Product Development of accessories!

2014

Global Marketing Manager

World Resorts of Distinction

Mar 2004 - Feb 2014
  • • Key Marketing Manager for the company’s 5 major clients, Assisting Marketing Manager for the remaining 8 clients! • Responsible for all marketing, PR, sales activities surrounding each client within the Australian, New Zealand and North American Markets! • All online content development and marketing including development and management of client social media! • Creative copywriting plus production of all company press releases! • Liaising with all Tourism Offices, National and International media outlets and potentially strategically aligned companies throughout the world! • Maintaining consistently close relationships with wholesale and retail partners for all destinations throughout our 3 key markets! • Frequent public speaking consisting of presentations to key industry personnel from groups of 5-150 people! • Training wholesale and retail teams on product, plus utilizing KSP and industry relationships to encourage the promotion of our product! • Attending workshops and trade shows on behalf of clients, including set up and break down of stall. ! • Developing key branding strategies for each client and ensuring that the company was always pushing the boundaries in terms of marketing and branding. ! • Working with highly coveted media and brands to promote clients ie. The Lane, Getaway, Marie Claire, Today Show, High Profile Bloggers! • Liaising with key journalists and editors to proof all Resort features and exposure before production and print! • Preparing contracts and rate structures for clients! • Working closely with all major OTA (Online Travel Agencies – Expedia, Booking.com etc) to ensure maintenance of rate parity and inclusion in all major destination campaigns. ! • Development of growth of the company’s own marketing strategies as opposed to clients! • Graphic Design for company and client collateral (brochures, social media, flyers, logos, advertisements)! • Frequent travel to Fiji, Samoa, Thailand and domestically to conduct key meetings and manage functions ! • Assistance in hiring of new staff, and management of Marketing Team (consisting of 5) ! • Preparing for and attending an annual Fiji Tourism Marketing Exchange for 10 days on behalf of clients! • Arranging and conducting Resort photo shoots and styled shoots with independently hired photographers, and major publications ! • Implementation of Resort Ambassadors for each client!

Education

2004

Marketing, Journalism, Public Relations

Edith Cowan University

Jan 2002 - Nov 2004
  • Bachelor of Communications