About me
A result-driven, creative marketing professional with over a decade of experience in the arts sector. Consistent success in developing incisive marketing strategies and campaigns to capture new audiences and transform organisations. An proactive and confident leader with extensive experience of working in a pressured environment. Conscientious person-centred manager and highly committed, flexible team player.
Work history
Head of Press and MarketingMountview
London, United KingdomFull Time
Key Achievements:
-Central to the transformation of Mountview from drama school to hybrid public arts building
-End-to-end project management of a new website including CRM integration
-Complete brand refresh and development of signage and wayfinding strategies for a new building
-Delivery of audience engagement strategy alongside the completion of Mountview’s £28m capital project
-Reframing of recruitment strategy, leading to 19.7% increase in applications in 2017/18
-Growth of team to include new Box Office department
-Establishment of key partnership with the Diversity School Initiative
Responsibilities:
Lead strategist and decision maker for all the Academy’s core marketing activity, including overseeing Mountview’s brand and developing reputation and profile work. Planning all activity against a complex matrix of internal and external targets. Lead on all press and PR strategy. Line management of a graphic designer, marketing assistant and a full box office team as well as other part time and casual positions. Management of external agencies for web and press. Full control of annual budget. Sit on the Safeguarding Committee and the Executive Working Group, reporting directly to senior Leadership and Board and managing cross-departmental projects and initiatives.
Press & Marketing ManagerMountview
- London, United KingdomFull Time
Key Achievements:
- Developed online audience by 570% in two years.
- Increased box office revenue by over 100% in first year.
- Contributed to a 38% increase in applications by leading overhaul of brand and communication tools.
- Increased press profile creating strong links with print and broadcast media to produce extensive coverage.
Responsibilities:
Managing marketing and sales campaigns for a portfolio of over 20 courses and 28 shows and showcases per academic year, leading on all print and online collateral, distribution and direct mail, managing relationships with venues. Attendance at trade exhibitions, schools visits and careers events. Analysing data and evaluating activity to build on team performance. Building strong relationships with industry professionals to create professional networks for the Academy and its students. Coaching around 150 students a year through group and one-to-one sessions on professional development and self-promotion. Successfully managing part time staff and volunteers in a variety of roles, achieving fantastic results from a flexible and generous approach.
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Skills
- Events
- Marketing PR
- Branding
- Promotions
- Brand Management
- Direct Marketing
- Email Marketing
- Events PR
- Internet Marketing
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
- Project Management
- Content Production
Education
English Literature and Theatre StudiesUniversity of Leeds
- Leeds, United Kingdom