A result-driven, creative marketing professional with over a decade of experience in the arts sector. Consistent success in developing incisive marketing strategies and campaigns to capture new audiences and transform organisations. An proactive and confident leader with extensive experience of working in a pressured environment. Conscientious person-centred manager and highly committed, flexible team player.
Key Achievements: -Central to the transformation of Mountview from drama school to hybrid public arts building -End-to-end project management of a new website including CRM integration -Complete brand refresh and development of signage and wayfinding strategies for a new building -Delivery of audience engagement strategy alongside the completion of Mountview’s £28m capital project -Reframing of recruitment strategy, leading to 19.7% increase in applications in 2017/18 -Growth of team to include new Box Office department -Establishment of key partnership with the Diversity School Initiative Responsibilities: Lead strategist and decision maker for all the Academy’s core marketing activity, including overseeing Mountview’s brand and developing reputation and profile work. Planning all activity against a complex matrix of internal and external targets. Lead on all press and PR strategy. Line management of a graphic designer, marketing assistant and a full box office team as well as other part time and casual positions. Management of external agencies for web and press. Full control of annual budget. Sit on the Safeguarding Committee and the Executive Working Group, reporting directly to senior Leadership and Board and managing cross-departmental projects and initiatives.
Key Achievements: - Developed online audience by 570% in two years. - Increased box office revenue by over 100% in first year. - Contributed to a 38% increase in applications by leading overhaul of brand and communication tools. - Increased press profile creating strong links with print and broadcast media to produce extensive coverage. Responsibilities: Managing marketing and sales campaigns for a portfolio of over 20 courses and 28 shows and showcases per academic year, leading on all print and online collateral, distribution and direct mail, managing relationships with venues. Attendance at trade exhibitions, schools visits and careers events. Analysing data and evaluating activity to build on team performance. Building strong relationships with industry professionals to create professional networks for the Academy and its students. Coaching around 150 students a year through group and one-to-one sessions on professional development and self-promotion. Successfully managing part time staff and volunteers in a variety of roles, achieving fantastic results from a flexible and generous approach.
Key Achievements: - Headhunted for this position role due to track record of creating strong industry networks for organisations and ability to communicate effectively and diplomatically in a pressured environment. - Broadened business and legal experience and increased practice of working directly within reputation management. Responsibilities: Managing all internal communication and front line for external communication, invoicing for client fees, checking contracts, creating and maintaining multiple databases, liaising with and entertaining key stakeholders, and negotiating client fees.
Key achievements: - Record-breaking advance sales for the Christmas pantomime. - Leading voice in the cross-departmental Olympic Strategy committee that prepared the theatre for the opening of Westfield Stratford City and the Olympic Park on its doorstep - Growth of Twitter following from 800 to 10,000+ and instigation of bloggers’ events Responsibilities: Identifying and engaging new audiences. Producing and implementing marketing campaigns for shows and other initiatives, such as public engagement programme Open Stage and an education programme through all aspects from financial projections and design briefing to booking advertising and coordinating direct mail. Ensuring challenging sales targets achieved on extremely tight budgets. Analysing and drilling data from ticketing and CRM system to identify trends and evaluate marketing activity. Management of an assistant and numerous interns as well as external PR and design companies.
Key achievements: - Launched the organisation’s first social media platforms - Identified opportunities for revenue-raising events to support key campaign activity including producing ‘An Audience with Alan Bennett’ alongside production of ‘The History Boys’. - Best ticket sales nationwide on tours by visiting companies Out of Joint and Teatro Kismet. Responsibilities: Design and production of audience engagement events and partnerships to complement artistic programme and target specific markets. Creative production of all collateral including souvenir programmes, including copywriting, commissioning design and editorial and proofreading. Campaign management on small scale productions and projects, taking on major production campaigns in first six months. Use of CRM and ticketing systems to report on and evaluate effectiveness of activity and to build knowledge of audience.