Tessa Gillett

Press and Marketing Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Press & Marketing Manager

Mountview Academy of Theatre Arts

Jan 2013
  • Key Achievements: - Development of digital strategy from scratch which now forms an integral part of Mountview’s artistic and commercial vision and has grown online audience by 570% in two years. - Increased box office revenue by over 100% in first year. - Contributed to a 38% increase in applications by leading overhaul of brand and communication tools. - Increased press profile creating strong links with the media to produce extensive national print and broadcast coverage. Responsibilities: Managing marketing and sales campaigns for a portfolio of over 20 courses and 28 shows per academic year, leading on all print and online collateral, distribution, advertising and direct mail, and managing relationships with venues, and attendance at trade exhibitions and careers fairs. Designing and facilitating events for key stakeholders, including potential funders. Analysing data and evaluating activity to build on team performance. Building strong relationships with industry professionals to create professional networks for the Acedemy and its students. Coaching over 150 students a year through group and one-to-one sessions on professional development and self-promotion. Successfully managing part time staff and volunteers in a variety of roles, achieving fantastic results from a flexible and generous approach.

2012

Junior Associates

Sally Hope Associates

Nov 2011 - Dec 2012

2011

Sep 2010 - Nov 2011

2010

Marketing Assistant

West Yorkshire Playhouse

Apr 2009 - Sep 2010

Education

2008

English Literature and Theatre Studies

University of Leeds

Aug 2005 - Jun 2008