After a degree in Business Management with Marketing at the University of Westminster, Tessa worked briefly in the financial services before quickly realising her passion for marketing and entrepreneurship. Shortly after, she joined Cru Kafe, one of London's leading ethical coffee start ups, focusing on partnerships and branding, before starting her own Caribbean inspired menswear brand, Saint Luke in 2013.
In 2016, Tessa took the position of Marketing & Ecommerce Director at luxury womenswear boutique By Rory, a luxury resort wear retailer with stores across Europe and the Caribbean. Tessa lead the development and launch of By Rory’s new e-commerce site as well as heading up the branding and marketing efforts including campaign shoots, PR, social media and marketing.
Shortly after leaving By Rory in July 2018, Tessa co-founded new linen wear brand Palmier London. From forming the brand, designing the collection and directing the campaign shoots, Tessa was pivotal in creating and driving this successful fashion company forward which has fast become a favourite with some the UK’s most influential bloggers including Lucy Williams, Ropes of Holland and the London Chatter.
Tessa currently specialises in content strategy, art direction and content creation for an ever-expanding roster of fashion and lifestyle brands.
Work history
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Founder & CEOSaint Luke
London, United KingdomFull Time
Launched in 2015, Saint Luke (www.saintluke.co) is a Caribbean inspired menswear brand for people who love to travel. Saint Luke’s compelling branding and authenticity has resulted in strong brand loyalty and high repeat custom. A male-centric brand with a unisex appeal, Saint Luke is ideal for the cosmopolitan traveller with a diverse lifestyle and a passion for adventure. The role has included:
● Establishing the brand story / guidelines and designing the logo
● Website design and build (Shopify)
● Leading the creative direction of the company
● Managing and directing photo shoots from start to end for look book, website and social
media
● Producing creative digital campaigns through social media platforms and newsletters
● Online and offline PR (Sunday Times Style, Condé Nast Traveller, Elle, Stylist Magazine, The Telegraph, The Guardian, Wired and GQ magazines, Sheerluxe and Boat Magazine)
● Creating and managing digital marketing campaigns (Facebook, Instagram and Google
AdWords) and analysis of CAC, KPIs etc.
● Celebrity and blogger endorsement
● Partnerships and third party collaborations
● Development of new products
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MarketingPaolo Moschino for Nicholas Haslam
- London, United KingdomFull Time
Nicholas Haslam Ltd is one of the top Interior Design companies based in London, with both commercial and residential projects across the world. The role reports directly to the CEO and heads up the marketing efforts for the company including:
• Liaising with the CEO to develop and maintain a rolling 12 month marketing and communications plan
• Managing and initiating collaborations
• Coordinating and overseeing shoots for campaign imagery
• Writing and distribution of Press Releases
• Key press contact with major publications including House & Garden, World of Interiors, FT
(How To Spend It), Living etc., for regular advertising and editorial requirements
• Creating and managing the marketing budgets, with approval from CEO
• Coordinating client events, launch events and press days
• Planning and scheduling social media content
• Developing catalogues, magazines and other marketing collateral
• Content development and execution across social, email and web
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Brand Marketing
- Brand Management
- Email Marketing
- Digital Marketing
- Public Relations
- Event Organisation
Education
BA (Hons) Business Management - MarketingUniversity of Westminster
- London, United Kingdom
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A/AS levels (A, A, A, C)Hurtwood House School
- Dorking, United Kingdom