About me

I am a strategist with a background in behavioural psychology I marrying a humanistic touch with a scientific eye. This allows me to bring unique consumer understanding to trends, data and research interpretation. I apply my understanding of human behaviour to advertising to help brands become more meaningful in a world of marketing fatigue.

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Work history

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Associate PlannerTBWA\Worldhealth London
Jan 2020 - Jun 2020London, United KingdomFull Time
Upon joining TBWA/WH I rapidly built on my experience from my previous agency by taking strategic leadership across two key agency local accounts; Pfizer and GE, while further developing under more senior strategists on global accounts such as AJOVY. Having a prominent role on these accounts gave me valuable client-facing experience as by being a strong strategic partner to my clients I was able to build trusted relationships, resulting in brave creative work. On several occasions, I was given the opportunity to develop skills in the design, development and facilitation of client workshops. My career highlight at TBWA/WH was while working on AJOVY my data led strategic approach resulting in a culturally relevant and impactful COVID-19 response campaign. While at the agency I was involved in several development projects in which I held seminars and training session on topics, tools and interests related to the industry. These include Superbowl: Winners and Losers, Organisation 101: Microsoft Teams and WebEx: How to run a remote workshop.
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Junior StrategistHavas Health and You
Feb 2018 - Sep 2019London, United KingdomFull Time
At my time at Havas, I have worked closely with the Director of Strategy, Business Directors and the Executive Creative Director, across the agency’s pharmaceutical and healthcare brands such as Nutricia, IDEXX and EllaOne. Within the first year I have taken on responsibilities such as providing strategic support to agencies in the wider healthcare network in both the UK and US. This has provided me with valuable experience on global and local B2B and B2C communications as well as the new business pitches. Whilst working on these accounts I have taken sole responsibility for internal research. This has included market and competitive analysis, insight generation and digital communications analysis which I presented to the wider team and the clients. I have had several career highlights at Havas. During my work for Nutricia whilst developing an internal communications platform, I had a key role in sourcing and mining quantitative data. For the Compeed new business pitch, I both took ownership of and the running of qualitative research in the form of focus groups. The resulting data was later used to generate key consumer insights I ran a weekly ‘lunch and learn’ session in which I share new and insightful industry campaigns, trends and news. These include behavioural economics, gamification in advertising, ‘How to win an effectiveness award at Cannes’ and petcare trends.

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Skills

• Advertising
• Marketing PR
• Branding
• Brand Identity
• Market Research
• Social Media Marketing
• Communications
• Workshop Design
• Actionable Insights

Education

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2:1 in BSc (Hons) PsychologyUniversity of Leicester
Sep 2013 - Jul 2017Leicester, United Kingdom
During my final year I specialised in Judgement and Decision making, primarily investigating Nudge and Boost decision making systems