theo ford

theo ford

creative directorLondon, United Kingdom
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Connections
Seyit Metin
Katarina ✦ Jovicic
Benjie Cluness
theo ford

theo ford

creative directorLondon, United Kingdom
Work history
    A
    A
    Designer & DirectorAmerican Apparel
     - Los Angeles, United StatesFreelance
    Came in to assist after the decline and acquisition of American Apparel by Gildan. The re-launch was under the guise of a female lead management team. My goal was to help American Apparel leverage technology (video, social media & advertising) in order to grow a sizeable share of the direct to consumer marketplace, that was not dependent on physical shops as means of brand awareness.
    E
    E
    Digital DesignerEdenspiekermann
     - Los Angeles, United StatesFull Time
    Web Development, UX Design, User Research and Visual Design for reputable design agency based in Berlin founded by Erik Spiekermann. Clients included: Google, RedBull, HelloGiggles, Genworth.
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Skills
  • Videography
  • Cinematography
  • UX Design
  • Web Design
  • Web Programming
  • Graphic Design
  • Art Direction
Education
    T
    T
    (BA hons) Graphic DesignThe Glasgow School of Art
     - Glasgow, United Kingdom
    Interdisciplinary Creative Course. I staggered my degrees with industry experience in order to feed back into the course.