About me

I consider myself to be a future-looking, comms-focused, strategic marketer. I bring the right energy to a situation and try to motivate my team to do great work. I find my self to perform best under pressure, a fast learner with a creative approach to problem solving. Just over a decade in the advertising industry, I have grown in experience working on various roles, countries and clients.

QuestionsProjectsExperienceTeam

Projects

• 3

  Lucky Strike Additive Free SKU - Launch EventOrganising the launch event for the Additive Free SKU of Lucky Strike in the BeNeLux area. Agency team was responsible for: event concept, website, endorsements in the venue and giveaways
• All the football in the world - Integrated CampaignWith the football season about to get underway, a fully integrated campaign went live to communicate the exclusive football offerings of the TV platform. To make it even more attractive, if purchased together with broadband and fixed telephony, offered the best summer deal.
• In the year 2020 - Corporate StrategyThe widening popularity of smart phones and the increasing demand for mobile broadband initiated a proactive presentation as consultation for Forthnet Group in 2010. The extensive secondary research and prospects analysis, examined among others: technological advancements, new business models, mobile media channels and suggested ways of implementing long term strategies for the organization. In the end, a solid projection was made for the telecoms landscape in 2020. The top management recognized, that this proactive presentation was not only received well by our client but also enriched the agency’s expertise on the telecoms industry.
• Film Noir - Integrated CampaignDriving the formation of the communication strategy and creative execution for a triple play bundle offer (Broadband, Fixed telephony, TV). Positioned so to exhibit the attractive cinematic offerings of the TV platform and at the same time communicate an offer on the monthly subscription. This was achieved through “film noir” aesthetics, present throughout the communication mix.
• Experience Tomorrow with KENT - Activation PlatformExperience Tomorrow is the regional activation platform of the KENT brand. For the launch of the platform consumers through an activation mechanism would get the chance to win a futuristic experience of a lifetime. A test drive of the Koenigsegg supercar in Sweden, go on a 0-gravity flight in the USA and enjoy a private jet tour.
• The Urban Gourmets - Brand identityWorking in collaboration with an art director on the launch of a local Dutch startup food company. We worked on the project from brief and saw it all the way to execution.

Work history

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Communications & Creative StrategistTBWA \ 1492
May 2017London, United KingdomFull Time
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Account DirectorTBWA \ 1492
Mar 2014 - May 2017London, United KingdomFull Time

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Skills

• Advertising
• Networking
• Problem Solving
• Creative Direction
• Digital Strategy
• New Business Development
• FMCG
• Integrated Marketing
• Negotiation
• Online Advertising
• Automotive Advertising
• Account Management Skills
• Strategic Development
• Presentation Communication Skills
• Telecoms
• Insights Management

Education

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MA Media ArtsUniversity of Bedfordshire
Feb 2005 - Feb 2006Bedford, United Kingdom
MA Media Arts
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MSc Marketing ManagementUniversity of Bedfordshire
Sep 2003 - Nov 2004Bedford, United Kingdom
MSc Marketing Management

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