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I am a highly energetic and determined individual with a can do attitude on life. My vibrant personality complements my work and inspires my team. My dexterity to insightfully interpret insights, together with my pragmatic approach on problem solving, are the two main pillars my experience is built on. I find pride having worked alongside top marketers and most creative minds for some great brands.
I am at the core of the team assigned the challenging task of growing the Winston brand to a leading position in the category. Through passion and devotion for the brand, I am able to drive the work on three fronts - commercially, strategically and creatively. For nearly two years, I have deeply immersed in all the aspects of the Winston brand and have been acknowledged by the top management for leading some milestone projects. - Re-organizing the product portfolio of the brand by addressing the latest consumer insights - Responding to the needs of the emerging “essential” consumer by establishing a new product line - Commercially position products and innovations, creating new entry points for the brand - Delivering outstanding global communication and activation campaign toolkits - Proposing a new messaging strategy founded on shopper marketing theory for retail communication - Managing a global network of creative agencies to deliver coherent brand communication - Ensuring income, profitability, and meeting forecast revenues for the business unit As Account Director, I am responsible for a team of two account handlers. I work directly with the Global Brand Leader on tactical missions and drive projects with the Creative Director on a daily basis. I frequently participate in high profile client workshops and travel around the world as as part of working on a global account.
I was responsible for managing the communication needs for one of the most iconic FMCG brands. A project manager, business handler and strategic thinker, I was the one person on the team knowing everything happening on the brand. - Responsible for developing shopper marketing campaigns accross the markets: BTL, trade engagement, product launch events, web activation platforms. - Launching Lucky Strike innovation of an Additive Free variant and creating a category in the market. - Launching a new global identity for Lucky Strike accross the three markets. - Delivering complex digital files for production, video, 3D product renderings and managing the production of custom touchpoints reflecting the authentic image of the brand. - Liaising on an ongoing basis with the global agency for alignment of the strategy/messaging on local execution. During my time on the the account, the brand experienced steady growth across the entire Benelux area, directly reflecting the professionalism, commitment and expert understanding of the client’s business that I put into my work.
For most of my time at the agency, I was deeply involved with the telecoms account of Forthnet Group. Working within a dedicated team on the leading account for the agency, I handled the development and delivery for 360 campaigns for the brand. Acting as one business unit with the creative, media and production departments, was essential to effectively communicate the brand story in an ever-changing telecoms landscape. Our campaigns were driven by a dig idea that was then rolled out to TV, Radio, Outdoor, Retail outlets and online. Year on year growth results for the brand was truly rewarding. In the two years that I worked on the account the brand managed to double its client base.
At the start of my career, I was engaged in the account of BMW Group by supporting the dealer network during product launches and events. In 2008, with as many as 15 launches (across BMW, MINI and Motorrad), the brand managed to achieve record sales in the Greek market. This was a fantastic first year for me in the industry. I managed the delivery of ATL, Outdoor, Radio, POS and TVC campaign adaptations for the entire network ensuring compliance of the global brand guidelines and providing the right communication mix for every dealer. 10% of my time was dedicated to the management of PNG Pharmaceuticals communications. Regular client requests included: photo shoots, custom touch point productions and conference endorsement for the execution of concepts intended to communicate pharmaceutical products to medical professionals.
MA Media Arts
MSc Marketing Management