About me

Dedicated, results-driven marketing professional with 4 years' experience in delivering digital and brand strategy in the hospitality industry. Exceptional project leadership abilities and personal management skills with excellent relationships with customers, third party agencies, and senior leadership. Proven problem-solving skills with a data-driven approach and ability to adapt to evolving industry trends.

QuestionsProjectsExperienceTeam

• We are an international hospitality brand looking for a Marketing Executive to join the Din Tai Fung team! https://bit.ly/3ygQm0f

Work history

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Digital & Brand ManagerAll Star Lanes
Jun 2018 - Jun 2020London, United KingdomFull Time
⬧ Managed team of 2 to define and deliver B2C & B2B digital & brand strategy, covering website, PPC, SEO, CRM, social media, and print collateral; resulting in a 40% growth in digital engagement YOY and executed company’s most successful Christmas campaign with a 13.5% YOY increase in revenue ⬧ Implemented the launch of sub food brand ‘Lanes Kitchen’ and its food delivery service on Deliveroo and UberEATS across all sites ⬧ Responsible for managing £100K marketing budget covering all online & offline campaigns ⬧ Introduced local marketing strategy & toolkit to drive off-peak sales & increase brand awareness ⬧ Presented best practices to senior management and board members on marketing strategy including selection & migration of new e-marketing platform ⬧ Led brand refresh & promotional activities across the whole estate, including merchandise, B2B showcases, PR events, film requests, and venue design
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Marketing ExecutiveAll Star Lanes
Jun 2016 - Jun 2018London, United KingdomFull Time
⬧ Established clear brand guidelines and implemented regular audits for campaigns ⬧ Content creation & optimisation for all social media activities, email marketing & website updates ⬧ Briefed sites on all marketing campaigns & monitored progression to ensure marketing support was provided

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Skills

• Marketing Analytics
• Marketing Branding
• Marketing Campaigns
• Digital Marketing
• Print Campaigns
• SEO
• PPC
• Brand Marketing
• Design
• Website Content

Education

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CIM/CAM Digital Marketing EssentialsCIM | The Chartered Institute of Marketing
Jan 2016 - Aug 2016London, United Kingdom
Set Design for Stage and ScreenUniversity of The Arts London (UAL)
Sep 2008 - Aug 2011London, United Kingdom