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- Travels to Key Markets (Paris, NYC, Milan, London, Firenze) for Fashion Weeks ; Fashion Fairs and Retail Inspiration. - Responsible for the Menswear Department clothing, accessories, shoes (oversee research and presentations tailored to each clients needs). - Work with German, Swiss, Spain and UAE markets. - Consult on Brand Mix and Seasonal Trends for Retailers buying teams as well as Private Label Merchandising teams in Department stores.
- Worked very closely with the Artistic Director, Buying and Art team on Editorial direction and results. Drove Seasonal Promotions shoots, trends contributed towards decisions making across the buying and merchandising team. - Oversaw 5 studios daily (Photographers, Stylists…) for Editorial, Product on Model & still life shots for Menswear, Womenswear, Lingerie, Activewear and Kids. Hired Free-Lance Stylists. Oversaw Model Castings - Collaborated with counterparts in other European countries (UK, Germany) to define and apply Styling Guidelines while incorporating each Brand’s own DNA. Reported on Successes, Challenges & Opportunities Season-to-Season to Buying Team. - Checked all visuals twice a day to minimize Re-Shoots and Retouch. Achieved the lowest Re-Shoot rate of Europe. Oversaw directions to Retouch team when needed. - Managed Styling Closet and allocated SC budget per season and product category (Core basics, fashions basics, maximising Cross-Selling, promoting seasonal trends, props, sport), worked very closely with Sample Coordinator.
- Styled celebrities for Personal Styling, TV shows, editorials. - Collaborated with Santa Bevacqua (fashion editor Grazia, Nylon) for Editorial, Advertising campaigns, brand’s consulting. Hired and trained assistants.
- Launched eponymous Menswear Collection. Fashion Show in Paris Fashion Week. - Managed all aspects of the business and Design.
INTRODUCTION TO BUYING AND MERCHANDISING
FASHION DESIGN - designer section