About me

Hi, I'm Thom, a Copywriter from Nottingham currently working in London. I started my career writing campaign names and straplines, social content, SEO-optimised web copy, Google display and PPC ads, and marketing emails at an agency in Manchester's Northern Quarter. I learned to adapt to clients ranging across FMCG, Health & Wellbeing, Retail, Tourism, Finance, Travel & Leisure, NPO and Tech. From 2016-2018, I managed digital and social content in-house at Fuller's Brewery. As well as developing the tone of voice and social strategy for several high-profile brands, I wrote social ads, blog posts and landing pages. I defined and delivered content best practices to the Brewery's network of 200+ pub managers, enabling them to market their pubs through local social accounts. In my current role at TMW Unlimited, I create campaigns and content across digital, outdoor and traditional media channels, writing short and longform copy for a range of brands including Vodafone, BMW, Canon,the RFU, and GTR. I have worked with global brands including Unilever, Coca-Cola, Renault, Nikon, Barclays and Red Bull, priding myself in adapting quickly to a range of TOVs across a multitude of platforms. Before working in digital marketing, I achieved a Merit in my MA Creative Writing and a First Class (Hons) degree in English.

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Projects

• Frontier Lager | Print/Digital/SpecFuller's Frontier Lager was awarded Champion Keg Lager at the 2017 International Brewing Awards. The ad I wrote was a celebration of this prize and an opportunity to reach new customers through trade and digital. The Instagram Story mockup shows how we could have driven trial through social targeting.
• Onken | Always-On Social ContentKnowing video outperforms static content across all social algorithms, I optimised UGC and archive photography with supers that bring to life Onken's convivial tone-of-voice.
• Logitech G | Rage Quits | Social VideoLaunching Logitech G's Pro X Gamer Headset - designed with esports pros, intended for aspiring gamers - meant showcasing the superior audio quality while acknowledging the inevitable anger incurred when you demolish other players. I storyboarded a 40" video, with short-form cutsdown, and scripted supers to tie together the contrasting UGC footage with the supplied product assets.

Work history

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CopywriterTMW Unlimited
Jun 2021London, United KingdomFull Time
Working with clients like England Rugby, Aviva, Vodafone, MINI, and Canon, this role involves creative concepting for integrated campaigns and tactical executions – including storyboarding, scripting, asset production and oversight – as well as writing compelling copy for CRM, DM, social media and web. I have also developed new brand identities, point-of-sale collateral, and Tone of Voice and CRM guides.
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Social Media ManagerTMW Unlimited
Jun 2018 - Jun 2021London, United KingdomFull Time
My role included concepting socially-led campaigns and always-on content pillars, writing copy for organic and paid posts, optimising assets for digital channels, and managing communites for clients including Ferrero, Unilever, Emmi, and Vodafone. I also developed strategy, manage client relationships, and instill social copy best-practice to the wider agency.

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Skills

• Social Copywriting
• Digital Copywriting
• Social Media Marketing
• Brand Tone
• Campaign Management
• Ideation
• CRM
• Writing
• Concept Creating

Education

MA Creative WritingManchester Metropolitan University
Sep 2014Manchester, United Kingdom
BA EnglishManchester Metropolitan University
Sep 2009 - Jul 2012Manchester, United Kingdom