Multi-disciplined Freelance Digital Designer based in London, UK.
I specialise in website building, visual design, user experience, interactions and art direction - but I love a challenge, so I'm open to new experiences. My ethos is that design should always function as beautifully as it looks and that the user should be placed at the centre of everything we do.
Work history
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Freelance Digital DesignerTom Alexander Design
London, United KingdomFreelance
Providing support in visual & editorial design, designing and building websites, UX research & design, email campaign design, and art direction Photoshop expert & WebFlow specialist.
Clients Include: Jimmy Choo, Annoushka,Fenwick, Miss Selfridge, Agent Provocateur,Not on the High Street, Christies London, BHS (Arcadia), FitFlop, Monica Vinader, Big Light Agency, Pokerstars, Cousin Branding and TMW Unlimited Agency.
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Senior DesignerPhase Eight
- London, United KingdomFull Time
- Led the UX & UI redesign of the Phase Eight, Hobbs and Whistles website wireframes to bring them all onto a single group platform (Demandware).
- Designed template for seasonal catalogue, generating over £1m revenue per mailer.
- Management and development of a team of 3 high-performing designers.
- Introduced numerous new working practices to improve productivity and accountability; such as a workflow adopted by the entire e-commerce department.
- Development of the digital brand; implementing guidelines, new typography and brand colours.
- Accountability for visual assets for Phase Eight and sister brands; Studio 8 and Damsel.
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Skills
- Design
- Webflow
- UX
- Prototyping
- Web Design
- Wireframing
- Art Direction
- Layout
- Website Development
- Visual Design
Education
User Experience DesignGeneral Assembly
- London, United Kingdom
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1st Class BSc Multimedia Technology and DesignBrunel University
- London, United Kingdom
Awards
Adobe Design Achievement Award - Semi FinalistAdobe