I am an experienced Digital Content Professional with a Media, Communications and Journalism background. Having worked on a number of projects across various web based platforms - both corporate and independent - I possess an intricate and sophisticated knowledge of content production processes and delivery systems, as well as a broad understanding of digital design, digital copywriting and strategy.
Projects
- OPTIONS AU - 'Launch'A visual effects, video and film startup, Options AU contracted me to create 2 bespoke pieces of advertising material - a poster and a gif. The brief requested that both needed to incorporate the company's colour palette and logo, the rest of the creative process was left in my hands. The final result was a scaled back, minimalist collage (featuring a grayscale Mies van der Rohe drawing) and was successful in its clear communication of Options AU's brand image and colour palette as well as the
- 'Dope Tings' - The Flinders HotelContracted by The Flinders Hotel to design and brand a monthly event following the hotel's 2018 relaunch in Darlinghurst, Sydney. In a freelance role, I was solely responsible for the series' art direction, design and copy. The design brief itself afforded me a great deal of flexibility and control given that 'consistency' was the primary request, and this is reflected in the following visual assets.
- Cake Wines - "Pizza, Vino, Vinyl"Contracted by 'Cake Wines' to create the marketing materials for an instalment of their cellar door/restaurant's weekly initiative. Creative lead and designer for this project, responsible for art direction, design and copy - which was then distributed via their social channels. (Facebook: 18k likes)
Work history
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Senior Digital Content ProducerThe Winning Group
- Redfern NSW 2016, AustraliaFull Time
Digital Content Producer responsible for website image design, creation, optimisation, photoshopping and copywriting at Winning Appliances, a luxury retailer of high end kitchen and laundry solutions - working closely with both Marketing and Web Development.
Progressing from a junior role working on the Winning Appliances website to a position as the Senior Digital Content Producer on this team, I took ownership of the website's content from its infancy all the way through to its full enrichment and publication.
Assisting with the early stages of the website's development as its catalogue, reach and success began to grow, my work in this role encompassed all things from building category pages, brand pages and product pages and progressed to a more intricate, considered and analytical approach to enriching content with respect to SEO and improved conversion tactics.
In August 2018 I took on further responsibility in managing the progress of our offshore content team in Manila, Philippines - tracking this team's weekly goals and targets, as well as being the first port of call for any issues with publication and enrichment.
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Graphic Designer(Various)
- Sydney, AustraliaFreelance
With a creative background in both art and design, and a sophisticated knowledge of photoshop, I have enjoyed freelancing as a graphic designer whenever I've been able to find time away from my full-time work.
I particularly enjoy the challenge of interpreting a client's brief, taking full responsibility for the creative process - from top to bottom - and then providing an intuitive, aesthetic visual solution.
My portfolio stretches from bespoke, image based advertising materials to more diverse digital applications such as gifs - having worked with various established businesses in Sydney such as Cake Wines Cellar Door to independent start ups such as Options AU, as well as a variety of pubs and hotels throughout the city (The Flinders Hotel, The Captain Cook Hotel, Oxford Underground).
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Skills
- Writing
- Design
- Photoshop
- Copywriting
- Graphic Design
- Content SEO
- Optimisation
- Analytics
Education
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Media and CommunicationsThe University of New South Wales
- Sydney, Australia
University of New South Wales — Bachelor of Media (Communications & Journalism), 2015