Strategic, creative and an innovative content marketer, yet considered in my approach.
Marketing, Strategy and Content Director that develops and improves brand’s reach and recognition. This all starts with honest discussions to understand not only the client or brand’s desired goals and objectives, but also the current state of play. From here we can work out what needs to be achieved to obtain that growth.
To conceive, ideate, create and evaluate marketing or brand strategies and initiatives is where I thrive. My Fine Art degree has helped me immensely with my creative thinking when injected into a discipline such as marketing and brand development, which sets me apart from other marketeers.
To be that shuttle between data, strategy and creative allows me to enable each team to speak to each other in order to obtain the best results, where historically these teams would all have worked in silos. Although senior marketing and creative/brand strategy is where I am strongest in my outputs, having additional profound knowledge of data and creative, which allows for collaboration and acknowledgement for all objectives in all departments.
I believe with a robust marketing strategy, that results from deep research, data and insights, which have the ability to form beautiful creative that will achieve the required results. Whether it is awareness, customer acquisition, sign ups or revenue. Of course, a plan or a strategy has to be agile to some degree, as when the results are not as good as we hope, we evaluate, innovate and then try a fresh approach.
My specialities:
Marketing Director
Content Marketing
Creative Strategy
Brand Director
Creative
Data & Analytics
If you wish to discuss any of the above, please feel free to link with me and send a message.
Work history
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DirectorTScale Consulting Ltd
London, United KingdomFreelance
Offering services in digital & social media marketing, content execution, video development, communication strategy and marketing innovation.
Clients include: Larsson & Jennings, ES Magazine, Aisle 8, intu Properties PLC, Glenmorangie/LVMH, Grace & Thorn, Everpress and The Gourmand.
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Account DirectorThe Gourmand
- London, United KingdomFreelance
Responsible for all commercial relationships both for content we create for brands and commercial content in the journal. One of the first team members outside of the founders and regularly involved with editorial meetings, social media and future strategies.
Skills
- Strategy
- Content
- Advertising Content
- Blog Content
- Social Media Marketing
- Digital Marketing
- Influencer Marketing
- Content Strategy
- Content Management
- Creative Marketing
Education
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BAChelsea College of Art (UAL)
London, United Kingdom
Fine Art