About me
Over 20 years of experience in sales and marketing in multinational corporations, including 9 years in digital and 10 years offline.
Strong project management experience managing stakeholders and leading teams cross company. A deep E-marketing/business expertise (online channels, UX, costumer journey, data analysis, roadmap Steering, IT…).
True passion for results, deep interest in growing people, ability to adapt quickly and strong communication skills. Consistently recognized for a strong leadership and a real professional commitment. MBA in Marketing and Commerce on Internet (Paris) and Advanced Level Certificate on Digital Marketing (Squared online).
Work history
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Senior Digital Marketing ManagerNuxe UK Ltd
London, United KingdomFull Time
• Digital Business Development:
o Managed Digital P&L, optimised budgets to achieve profit objectives.
o Defined and coordinated Digital Strategy to increase sales and brand awareness, in collaboration with Nuxe global Digital and Marketing teams
o Manage stock and optimised logistic, actively participated in the conception, creation and test of the new international sales and budget forecast tool
• Key account management:
o Managed the e-retailers business development (inc.: Hut Group…): +60% revenues in 3 years
o Negotiated contracts and partnership with 6 retailers (Hut Group, …) to build a strong and profitable partnerships
o Developed annual Marketing and Business plan with partners through annual operations and communication: influencers, promotion, boxes, twitter chat, newsletters, Facebook competitions.
• E-Commerce:
o Manage NUXE.co.uk: +150% on sales over 3 years
o Developed and optimised continually acquisition and CRM Strategy with a focus on mobile: PPC, SEO, affiliates, lead generation, Social Media, email, content creation, Newsletters, UX...
o Managed the PR agency, web agencies and the customer service
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Digital Marketing ManagerBouygues Telecom
- 92130 Issy-les-Moulineaux, FranceFull Time
• Digital marketing strategy:
o Defined Mobile and Broadband e business budget and website objectives (800K Euros per year).
o Set up the design, implemented and monitored the internet access provider web site with a consumer centric view, enabling sales increase of 100% the first year.
o Developed and improved the website using technical and ergonomic improvements, A/B testing, multivariate testing… Website quality score increased from 60% to 90%.
• E-business:
o Defined business plans: +125% on mobile website subscriptions the 2 first years.
o Implement and develop strategy and processes within the Internet teams and channels to drive highly targeted traffic and reach sales objectives.
o Coordinated the internet channels: SEO, SEA, retargeting, affiliation, and social media.
• Web analysis:
o Analysed data to develop customer online experience.
o Set up performance reporting to highlight trends in order to optimise the website and make inputs and recommendations to marketing and product teams.
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• Multi-channel project:
o Defined multi-channel business strategy between internet and a channel of 650 stores.
o Built processes and implemented the promotional unique code usable in store and online.
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Skills
- Account Management
- PPC
- SEO
- Social Media Management
- Strategic Marketing
- Retail Sales
- Digital Sales
- Acquisition Marketing
- Ecommerce Marketing
- Digital Strategy
Education
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Advanced Level Certificate on Digital Marketing,Squared Online | Developed with Google
- London, United Kingdom
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MBA Marketing and Commerce in Internet.Pôle Universitaire Léonard de Vinci, Paris, France
- La Défense, France
MBA Thesis: « Multi-channel strategy is a market reality and necessity »
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