Less is more, impact is everything.
I’m a designer and website developer with a background in graphic design and computing. I believe that great design is crucial for building strong brands and making a lasting impression. By combining creativity with technology, I help service providers build robust brands and websites that truly reflect their values, unique selling points, and personality.
I’ve partnered with legal professionals, female founders, and purpose-driven businesses to enhance their online brand presence, increase engagement, and provide a tailored experience that aligns with their business goals. My expertise includes creating modern, high-performing websites that not only look great but also drive client acquisition and business growth.
Understanding each client’s unique needs and delivering impactful solutions is at the heart of what I do. Whether it's through branding, website design, or comprehensive digital strategies, my goal is to help businesses succeed online and stand out in a competitive market.
Projects
- Action on Hearing Loss Tinnitus Awareness CampaignMany of us are unaware of the consequences of noise induced hearing loss, or don't know where to find help. These posters visualise the effects of the invisible condition, and the common 'ringing' that comes with Tinnitus. The campaign spans across Instagram, bus stop posters, and billboards. Through the use of consistent messaging and Action On Hearing Loss's identity, the campaign provides striking visuals to heighten awareness of a hearing loss issue which is often neglected.
- Visualising ESG Data of Mutual Funds for Retail and Pension InvestorsIt is important for investors to understand what their portfolio is made up of, and whether their investments are contributing to issues such as climate change and deforestation. The aim of this project is to develop a data visualisation which allows investment portfolio holders to explore Environmental, Social and Governance (ESG) data of the funds they invest in. The prototype gives users the ability to compare funds by ESG factors and explore ESG data of the funds they invest in with interact
- E-Commerce UX/UI Website Design | Building SuppliesThe objective of these website designs is to transition traditionally paper-based operations into a seamless digital experience. Recognising the merchant's need for online trade account creation, form submissions, and quotation processes, I integrated these functionalities to foster efficiency and convenience. To enhance user navigation, clear categorisation of the diverse product range ensures intuitive product browsing. A key feature was the implementation of a VAT price toggle, ensuring trans
- E-Commerce UX DesignThis project highlights the meticulous attention to user experience across various devices, ensuring a responsive and intuitive interface for customers to seamlessly order materials, particularly via mobile devices. Additionally, I incorporated a branch locator feature to enhance user convenience. To provide insight into my design process, a stylescape was presented to the client that shows the initial thought process behind design direction. This project underscores my dedication to delivering
- Sustainability in SpaceI had the privilege of redesigning a website for a dynamic space management and satellite company. This forward-thinking company aim to tackle critical sustainability challenges, including space debris and space security. As they expanded their operations, they recognised the need to revamp their online presence to better communicate their expertise and mission. The redesigned website now serves as a powerful tool to spread awareness of their cutting-edge work in the field of space management an
Work history
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UX/UI Designer & DeveloperSelf Employed
United KingdomFull Time
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Web Developer/ DesignerFreelance
United KingdomFreelance
Enhancing user experiences through applied user interface principles. Successfully revamped Norss's online presence with responsive design. Collaborated closely with clients to align projects with strategies, and provided valuable insights on security and functionality considerations.
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Skills
- Client Interaction
- Design Process
- Brand Development
- Web Design
- Web Services
- Web Development
- User Journeys
Education
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MSc Computer ScienceCardiff University
- Cardiff, United Kingdom
BA Graphic DesignUniversity of Portsmouth
- Portsmouth, United Kingdom