Projects credited in
- McDonald's BreakfastRe-modelling or REVOLUTIONISING? In 2016 the McDonald’s Breakfast menus and marketing materials were an awkward and complex offering. As lead designer on this project I was tasked with re-designing the offering and making the customer journey simpler and easier to navigate. One major problem with the old design was scale of products, their positioning and meal offer pairing. The offering was also considered unauthentic in terms of the photography. My new approach was to create an environment
- Making reading funIn February 2019 McDonald's offered books as a choice in Happy Meal. However, many Ukrainian parents don’t read to their kids. To persuade them, we showed that reading is fun both for parents and kids. “The Happy Meal book invasion” started with dinosaur’s footprint installation and contest for the biggest dino fan. Multi-artist MONATIK showed that reading can spark imagination to the point where fantasy breaks in the reality in a promo video and a launch event. Influencers joined the campaign i