I am a highly creative and passionate designer, with over 6 years within the beauty industry. Currently working for a UK based Makeup Brand, leading art direction and project management of Photoshoots, rolling out of creative assets for campaigns and launches, as well as managing the Design team.
Projects
- ICONIC London - Christmas Campaign 2023This was my first shoot with Iconic London, helping lead the Art Direction and Project Management. From conceptualising how the whole shoot will look, organising the crew, sorting the shot lists and props and then choosing the final selects and then working with those assets to roll out the Christmas 2023 Campaign Assets.
Work history
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DesignerIconic London
London, United KingdomFull Time
I am currently working for Iconic London who are a UK based makeup brand. My role covers a wide number of responsibilities including:
- Art Direction and Project Management: We have a lot of shoots throughout the year and it is my job, alongside the Global Brand Marketing Director, to come up with the concepts and ideas for the shoots for any campaigns or new product launches. From conceptulising, to organising the crew and the shoot itself, sorting the shot lists, running the shoot and then working with the final assets to create amazing campaign assets.
- Digital Design - Working with our small, but mighty, design team, creating the digital assets for Iconic London. From web banners for both our own website and external Retailers and Etailers, social content and video animations.
- Print Design - There are a number of print design projects that come my way, the biggest being our packaging designs for our Christmas kits. I also work on any FSUs or in-store printed assets for retailers and any Press Releases and Mailers that are needed for any new and upcoming launches.
Mid-Weight DesignerCult Beauty
- London, United KingdomFull Time
Working alongside 2 other Mid-Weight designers, my role at Cult Beauty covers a
variety of different responsibilites, including:
- Conceptualization and implementation of promo creatives including On-Site
Banners, Emails, Affiliates and PPC assets and Organic & Paid Social Content.
- Creation of promotional and branded emails, working with a number of
different brands making sure to keep their brand identity strong but also
ensuring it still has that ‘Cult Beauty’ look and feel.
- Working on shoots for a variety of different campaigns from Brand of the
Month focuses to general promotions and other big calendar moments. Both
coming up with concepts and then working closely with the Photography
Team to ensure a smooth roll out of all the assets.
- Bigger Scale Project Work - including the creative refresh of the Loyalty
programme and updating the Email Templates.
- Working closely with a number of different internal stakeholders to manage
expectations and keeping the brand identity consistent on all touch points.
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Skills
- Photoshop
- Indesign
- Abobe Illustrator
- After Effects
- Dreamweaver
- Basic Html
- Email Design
- Coding Emails
- Creative
- Enthusiastic
Education
Awards
Apprentice of the YearSuperdrug
I won the Apprentice of the Year award at Superdrug.