Projects credited in
- The Good Stuff Hair - New Brand LaunchYou wouldn't wash off your moisturiser, so rinse away your conditioner? That's the thinking behind Unilever's new brand The Good Stuff - a collection of environmentally-friendly, no-rinse conditioners targeted at female millennials. As senior content lead, I created the brand ToV, the content strategy and wrote all the copy for the website, both marketing and editorial.