London-based writer & editor telling stories and engaging audiences across lifestyle topics; wellness, beauty, sex & relationships, mental health, fitness, travel and food. Whether you’re looking for editorial features, creative content development, brand positioning or wellness consulting, I bring a passion for exploring wellbeing through a creative lens.
Projects
Work history
EditorSoho House & Co
London, United KingdomFull Time
As the leader of the editorial and content strategy for wellness at Soho House I ideate, write and edit stories across all platforms and formats including: written, motion, audio, social media, events and partnerships, in line with the business and marketing strategy. I translate product and commercial priorities into content pillars that deliver engagement and drive business growth and continually build an in-depth understanding of the wellbeing industry, its latest trends, and innovations. As part of a wider content team I help to build a fluid and agile content development process and coordinate teams to deliver against sign-off milestones.
Head of ContentBLOK
London, United KingdomFull Time
Leader on all creative content for OOH campaigns and digital content, brand guardian and manager of editorial and social media content calendars. I implemented key content management systems and was the creative lead on content strategies for new site openings, crowdfunding campaigns and the launch of a digital online platform (BLOKtv) during the pandemic. I managed an in-house team as well as external contractors.
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Skills
- Art Direction
- Creative Direction
- Copywriting
- Editorial Concepts
- Design Direction
- Strategic Thinking
- Visual Branding
- Concept Building
- Idea Generation
- Brand Awareness
Education
Trend ForecastingCentral Saint Martins (UAL)
- London, United Kingdom
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BA Fashion DesignNottingham Trent University
- Nottingham, United Kingdom