About me

A highly experienced, collaborative and creative senior media professional with 10 years of experience across creative strategy, cross-media planning, social, data and marketing communications in a variety of B2C sectors including arts, music and entertainment. Outside of working life I'm deeply passionate about contemporary music, playing and writing in an award nominated band.

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Work history

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Head of Media: Music, Festivals and AttractionsTarget Live
May 2017 - May 2018London, United KingdomFull Time
During my tenure at Target Live I managed the agency's media buying function, a team of 11 people, across digital, social, print and OOH. This meant ensuring depth of integration for all media planning and strategy with our in-house marketing, PR and creative teams, as well as external agencies, producers and promoters. I also headed up primary relationships with all of the agency's lead media clients covering all retained business across a diverse portfolio including Barbican Centre, South Bank Centre, Festival Republic, as well as a number of independent record labels and festivals. Ensure output quality across the agency's integrated media planning function Foster deep integration of the team into wider Havas ecosystem after the agency was acquired by the group Deliver strategic and creative consultation to client Marketing Directors Management of department P&L Manage performance feedback and professional development of my team Work closely with Commercial / Trading directors to maximise efficiencies for clients and bottom line for the agency Lead all media pitch work across the agency Liase with key media suppliers and establish preferred trading deals and partnerships Ensure latest media opportunities are picked up and developed into integrated plans Develop 'working smart' processes to deliver best in class planning solutions within an extremely fast paced working environment
Strategy LeadCandyspace
Jan 2015 - May 2017London, United KingdomFull Time
My role at Candyspace is one of ideation, rationale and assessment. Under my direction the strategy team takes an integrated, data led approach to creating frameworks for innovative brand ideas and executions. This also informs media delivery and campaign structure through understanding of segmentation, digital behaviours, channel usage and path to purchase. Constantly re-assessing these strategies and taking on-board real world insights i assess the implications of our work for the brands we work with across their Paid, Owned and Earned ecosystems. I work at a senior level across Mazda, Coca-Cola Enterprises & ITV and a number of other clients in a consultative capacity.

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Skills

• Advertising
• Advertising Agency
• Product Development
• Strategic Planning
• Client Management
• Consumer Behavior
• Creative Thinking
• Excel
• Powerpoint
• Analysis Insight Generation
• Convergence
• Channel Activation
• Channel Bridging

Education

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Fine Art BA (honsBath Spa University
Sep 2003 - Jun 2007Bath, United Kingdom
Art Theory, Sculpture and Painting