Tim Bonney

Strategy Lead

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Advertising Agency
  • Product Development
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Powerpoint
  • Analysis Insight Generation
  • Convergence
  • Channel Activation
  • Channel Bridging

Work history

Currently

Strategy Lead

Candyspace

Jan 2015
  • My role at Candyspace is one of ideation, rationale and assessment. Under my direction the strategy team takes an integrated, data led approach to creating frameworks for innovative brand ideas and executions. This also informs media delivery and campaign structure through understanding of segmentation, digital behaviours, channel usage and path to purchase. Constantly re-assessing these strategies and taking on-board real world insights i assess the implications of our work for the brands we work with across their Paid, Owned and Earned ecosystems. I work at a senior level across Mazda, Coca-Cola Enterprises & ITV and a number of other clients in a consultative capacity.

2014

Global Strategy Planner

Joule

Apr 2013 - Dec 2014
  • Focused on mobile bridging, activation and amplification strategies for global and local clients running multi-channel ATL/BTL campaigns, both directly into Unilever global brand teams and via Kinetic and other Group M agencies into a multitide of different brands. Core speciality in convergence planning, proximity and local/hyperlocal campaigns. Much of my time here was spent across Unilever's core global brands. Was a key member of the product development team for Joule's data and insight tool mFluence built in partnership TNS, the largest and most comprehensive global digital &traditional media survey in the market, bringing together 55,000 respondents across 55 markets through an easy to use and intuitive interface.

2013

Account Manager

Orchestra

Sep 2011 - Mar 2013
  • - Project managing creative projects and builds across travel/tourism and B2B verticals. - Managing and delivering complex pan-European media campaigns across digital display, PPC, print, radio and TV. - Servicing high level client relationships. My time at Orchestra has seen me become a driving force behind the digitalisation of their media offering, diversifying what was largely an offline media department with limited digital capacity, into advanced performance media (BTL) and brand/response channels across multi-engine PPC and site-specific, premium and RTB display activity. Specifically these were used extensively for my main client, Elavon (a subsidiary of US Bank), where I was responsible for the management of large pan-European B2B/B2C media. The client has also seen ad placement across a diverse array of ATL and TTL channels, such as national radio, TV and VOD. Another part of my role was the end-to-end briefing and project management for all elements of creative builds which included audio/visual ad media, online ad suites, campaign sites, landing pages and the management of all 3rd party contractors and suppliers.

2011

Senior Planner

Agenda21 Ltd

Aug 2010 - Sep 2011
  • - Managed PPC and online display for a large gaming client as well as helping SMEs and start-up companies get off the ground with their digital marketing strategies. My role at Agenda21 gave fantastic insight into all digital disciplines. Responsible for large annual performance digital budgets, I spent my time managing a diverse portfolio of clients, the largest of which was Sportingbet. Here, I was responsible for the client relationship, media planning and buying for their pan-European performance display campaigns as well as delivering regular reviews, status updates and actionable insights to the client's digital team. In addition, I also managed a number of B2C multi-discipline clients for both Agenda21 and our partner offline agency, Media Circus. This not only enabled me to continue building upon an already solid and extensive understanding of PPC, SEO, display and social media but to also give insight into more traditional media types such as print, outdoor and TV.

2010

Senior Planner & Analyst

Steak

Jun 2007 - Aug 2010
  • - Managing PPC and SEO for clients across many verticals including entertainment, FMCG and finance. At Steak I was responsible for annual budgets of up to £300k and personally managed clients such as short breaks brand Holiday Extras Ltd., its sister company Show And Stay, high-end fashion retailer Myla and music download site Passionato as well as being a key team member for the British Gas Business, Virgin Holidays and John Lewis accounts. The work required an in depth understanding of the online marketing arena, an ability to work to tight schedules with utmost accuracy, confidently presenting results and justifying strategies to clients. Whilst the core of my role was to provide high quality insight and analysis of paid search campaigns it has involved everything from the more granular aspects of account creation, structuring and budgeting through to strategic insight, forecasting, proposals, liaison with publishers, cross-selling services, contributing to pitch materials and test-bedding 3rd party business solutions. All aspects requiring close team work within my own and other departments as well as an excellent understanding of the technologies involved in running integrated online campaigns.

Education

2007

Fine Art BA (hons

Bath Spa University

Sep 2003 - Jun 2007
  • Art Theory, Sculpture and Painting