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Tim Charlesworth

Senior freelance Copywriter / Creative / Brand Developer

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFreelance Copywriter - Freelance Creative - Senior Creative

Projects

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Do you really want to delete project Cravendale multi-media re-launch campaign?

About me

I love the variety of working with clients in different sectors. Whatever the brief, the creative process is broadly the same, so I don’t believe sector experience is always necessary: a fresh head can be just as good as an old hand. I hadn’t worked on Crisps before Walkers or cars before VW and won awards for both. While I love creating advertising, I’ve increasingly worked directly with brand owners (mainly start-ups) on branding invention, development and communications. I'm keen to get more long-form copy into my portfolio and do more digital work. I'm a good listener, a confident presenter and work well as part of a team: something I often still do with Art Director Michael Kaplan, through TimAndMichael.co.uk - our joint portfolio site.

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Skills

  • Conceptual Copywriting
  • Ad Concept
  • Creative Advertising
  • Script Writing
  • Brand Naming
  • Marketing Copywriting
  • TV Commercials
  • Brand Communications
  • Long Copy
  • Headline Writing

Work history

Currently

Creative Copywriter

Various Agencies

Jan 2009
  • Freelance
  • Ad agencies include Ogilvy, JWT, Dare, Leagas Delaney, Krow, Leo Burnett, Publicis Chemistry & Sapient (now sapientrazorfish) Branding agencies include Wolff Olins (London & Dubai) Turquoise Branding & Seven.

2008

Senior Copywriter

BMP DDB

Nov 1994 - Nov 2008
  • London, United Kingdom
  • Full Time
  • Working in a Creative Team (with Michael Kaplan) on TV, press, radio, poster and integrated ideas for all agency clients, including Volkswagen, Barclaycard, Walkers Crisps, Cravendale Milk, Philips and The Labour Party. Pitch wins included Credit Suisse and Weetabix.

Education

1987

BA (Hons) Design for communication Media (Advertising)

Manchester Metropolitan University

Sep 1984 - Jun 1987
  • Manchester, United Kingdom
  • Created first spec portfolio. Month-long work experience placements a Saatchi & Saatchi and JWT.