I love the variety of working with clients in different sectors. Whatever the brief, the creative process is broadly the same, so I don’t believe sector experience is always necessary: a fresh head can be just as good as an old hand. I hadn’t worked on Crisps before Walkers or cars before VW and won awards for both. While I love creating advertising, I’ve increasingly worked directly with brand owners (mainly start-ups) on branding invention, development and communications. I'm keen to get more long-form copy into my portfolio and do more digital work. I'm a good listener, a confident presenter and work well as part of a team: something I often still do with Art Director Michael Kaplan, through TimAndMichael.co.uk - our joint portfolio site.
Work history
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Creative CopywriterVarious Agencies
Freelance
Ad agencies include Ogilvy, JWT, Dare, Leagas Delaney, Krow, Leo Burnett, Publicis Chemistry & Sapient (now sapientrazorfish)
Branding agencies include Wolff Olins (London & Dubai) Turquoise Branding & Seven.
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Senior CopywriterBMP DDB
- London, United KingdomFull Time
Working in a Creative Team (with Michael Kaplan) on TV, press, radio, poster and integrated ideas for all agency clients, including Volkswagen, Barclaycard, Walkers Crisps, Cravendale Milk, Philips and The Labour Party. Pitch wins included Credit Suisse and Weetabix.
Skills
- Conceptual Copywriting
- Ad Concept
- Creative Advertising
- Script Writing
- Brand Naming
- Marketing Copywriting
- TV Commercials
- Brand Communications
- Long Copy
- Headline Writing
Education
BA (Hons) Design for communication Media (Advertising)Manchester Metropolitan University
- Manchester, United Kingdom
Created first spec portfolio. Month-long work experience placements a Saatchi & Saatchi and JWT.