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Tim Daines

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  • LevelJunior
  • LocationKingston upon Thames, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI & UX Designer


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About me

Hi I’m Tim, and since January 2014 I have been transitioning from a 10 year career in the Edutech public and private sector. My transition to user-centred design for a multi-channeled world has been via many routes - mentors, attending MeetUps on UX trends, getting experience on real-world design projects, reading UX books, studying a Masters in both Research Practices and Cross-Disciplinary User-Experience Design, and observing & asking people questions to understand and solve problems. I believe that creating experiences involves exploring human-outcomes. whatever the design to meet those outcomes is, its measure of impact must be verified and iterated by the feelings, behaviours and culture of a business and its users.


  • Film
  • Mobile
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • UX Design
  • Keynote

Work history


User Experience Designer


Apr 2015
  • Currently engaged in content strategy and search engine interface design, including user research, information architecture, and UI design while collaborating with developers. Successfully collaborating with CMS 3rd party companies to ensure UI design meets technical feasibility.


User Experience Analyst

Sony Computer Entertainment Europe

Sep 2014 - Jan 2015
  • Led a small team conceptualising and designing a Biometrics application for games usability testing. Successfully developed an MVP from user-centred design processes, including user research, process mapping, and UI design and collaboration with games designers and UX researchers.


User Experience Consultant

Baguette UX

Sep 2014 - Mar 2015
  • Successfully conduced user research to support the implementation of an agile product lifecycle strategy, impacting 40,000 people at a FTSE 100 multi-national company. Assisted the UX Director in content audits of commercial websites, where results were used to propose recommendations for website redesign.


Customer Experience & Community Manager

Pearson Education

Jul 2012 - Aug 2014
  • Managed and conducted qualitative/quantitative UX research for MyLabsandMastering, Learning Catalytic's and eText; gathering and feeding human-insights through stakeholder workshops resulted in several redesigned user interfaces outperforming ROI. Completely redesigned the global community website with global stakeholders. This lead to a decrease in bounce rate and an increase in average time spent in the online community. Planned and executed the strategy for a new internal learning and development division, this resulted in providing a new service to Higher Education EMA Digital Services clients.


Elearning Development Consultant

Cambridgeshire County Council

Jul 2008 - Aug 2012


Elearning Consultant

Infinitas Learning

Jul 2007 - Aug 2008


Subject Leader ICT

Swavesey Village College

Jun 2005 - Aug 2008


Network Engineer


May 2002 - Aug 2004



CPD Mobile Business, Design and Technology

University College London

Sep 2014 - Dec 2014
  • The Mobile Academy offers a collaborative learning environment to get an overall grounding in business, design and how to work with mobile technology. Participants are encouraged to work on a project (alone, or teaming up with others) as they progress through the diverse programme of talks, workshops, demonstrations and clinics. Sessions are delivered by industry professionals who will share the sort of knowledge and insights that you cannot read from a text book. A Certificate of Continuing Professional Development will be awarded to those who complete the course with a minimum 80% attendance.


User Experience Design

Kingston University

Aug 2014 - Aug 2015
  • The aim of this course to equip you with the behavioural theory, design practice and technology know-how that is necessary for a career as interaction designer, usability engineer, user researcher, or head of user experience. It focuses upon the analysis, design, prototyping and evaluation of multimedia, multi-modal, and multi-platform user interfaces that are easy to use and support a great user experience.


Masters in Research Practices

University of Cambridge

Aug 2009 - Jan 2012


    PGCE in Computing and IT

    University of Anglia Ruskin

    Aug 2004 - May 2005


      Electronic and Electrical Engineering

      University of Salford

      Aug 1997 - May 2001
      • Electronic and Electrical Engineering embraces telecommunications, computer networking, broadcasting and electrical machines and drives. The areas of research interest include the design, optimisation and development of both wired and wireless telecommunication systems, the design, operating and applications of computer networks, digital broadcasting with a particular focus on television and the development of new electrical machines and control systems for railways.