Projects credited in
- Created | Motion Design Foundation showreel - NovemberOur last Foundation cohort of 2020, and they sent the year off with a bang. In three months they familiarise themselves with After Effects and C4D, putting out some smashing work. So, whether you're already dabbling with motion or a total newbie, there's always something you can gain from a Created course. Ask this lot, they'll tell you.
- UEFA Champions League RebrandOne of the biggest sporting competitions worldwide needed to update its brand for the global stage. As part of a small team at DesignStudio, I had an integral role in forming the brand and guidelines as well as designing touchpoints across stadium graphics, print, broadcast, environment and social.
- nutmegWelcome to nutmeg, the home of bullshit-free banking. Transparent and straight-talking, nutmeg's brand campaign needed to cut through the dreary financial services market. The type treatment works on two levels, with some executions working in pairs, to reveal a strong opinion to match the brand’s offer.
- Depop RebrandDepop is a community based fashion app with over 13 million loyal users. They needed a new strategy and brand identity to help elevate the brand to become what is now the defining platform of a hyper-creative generation. Winner: Gold Award for Best Visual Identity Brand Transform Awards Europe 2018
- DeliverooAmazing food, delivered everywhere. Food delivery no longer means pitiful pizza, bland burgers or crap kebabs. Deliveroo has changed the game for good, delivering awesome food to the homes of millions of people around the world. We worked with Deliveroo to amplify the ambitions of the company, forge a clear purpose, and a toolkit to communicate the message of great food delivered anywhere, at anytime, in a structure to flex in each international market.6
- Behind our new visual identityOur original visual identity was designed with the website, a few rider boxes and some business cards in mind. At that point, no one imagined we’d ever do an advertising campaign or have a kit that would be worn by thousands of riders in twelve different countries. We had a hero colour — teal — and our kangaroo logo. Fast forward three years and our visual identity needed to work a lot harder. We wanted a style of art direction that could celebrate our love for food. We wanted to give our riders kit they’d be proud to wear, that enhanced their visibility and safety both day and night. Finally, we needed a mark that could come to stand for great food and work as a favicon as well as it would on a billboard. We picked branding agency DesignStudio for the project. In their pitch they’d blown us away with their creative, collaborative approach and their dedication to understanding what sits at the heart of our business – great restaurants and a great fleet of riders. They carried out customer service shifts, became riders themselves and ate enough to get a sense of what restaurant delivery really means. But it wasn’t all fun and food. Before anyone put pen to paper, DesignStudio carried out a full semiotics analysis, looking at what our logo meant in other cultures and countries. A few members of their design team took part in workshops across the business too, discussing our collective vision for Deliveroo and where we could one day see our visual identity being used. You can read more about our founder’s vision here. We explored a variety of routes for a new logo– some that kept the kangaroo as its primary inspiration, to completely new logos that left our kangaroo roots behind. What the process highlighted was that both internally and externally our Roo had become a beloved part of our brand.6
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Work history
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ArtworkerDalziel and Pow
- London, United KingdomFull Time
I worked at Dalziel and Pow as an artworker and retoucher. I would receive a brief of all signage and installations for a store, along with a deck of architectural drawings which I use to then set up all signage and supply to the manufacturer for printing and assembling. I also retouched all imagery in-house be that for a client or internal usage.
Creative ArtworkerDesignStudio
- London, United KingdomFull Time
I worked as senior artworker and retoucher as an asset within the design team. Often I would be asked to solve a creative problem such as image treatments or vector assets. I also worked on crafting logos, print testing and ultimately delivering all jobs to the client.