About me

I’m a London based Art Director focusing on Design and Image Direction. Over the last eight years I’ve been creating stories for luxury brands. These stories include executing still image campaigns, commissioning video projects, creating social media content and designing websites from magazines to portfolios. I have worked across Editorial, Advertising, eCommerce, Digital design, Fashion Film. Select clients from held positions include: Burberry, Marni, Salvatore Ferragamo, Harvey Nichols, Porsche, Emilio Pucci, Matthew Miller, Ermenegildo Zegna, Stella McCartney and more. Select freelance clients include: More or Less Magazine, Altered States Magazine, Kloss Films and more. I was a keen member of the WIF community and co-hosted a talk on ‘Commercialism’s’ alongside Photographer and founder Daisy Walker. After successfully launching the first iteration of More or Less magazine online with Jaime Perlman, I’ve completed projects with other industry names such as redesigning the KLOSS FILMS website.

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Projects

• 7

  Buzz ClubA self initiated project in aid of Macmillan Cancer Support. Punk inspired cuts across a series of characters to draw attention to their Brave the Shave campaign. The story ran on Altered States Magazine.
• 1

  Marni's Fauna TropicaliaTropicalía inspired SS20 campaign for Marni, realease across FARFETCH. My interpretation of the jungle haze themed SS20 Marni collection by the beautiful mind Francesco Risso for FARFETCH.
• 1

  Four tales of BurberryReleasing editorial content on Farfetch for the Burberry FW19 collection. Using the narrative of ‘The Boy’, ‘The Gentlemen’, The Girls’ & ‘The Lady’ we applied a communities direction and street cast groups of Londoners to tell their stories.

Projects credited in

• 9

  Kérastase x British VogueAn Icon Reimagined: Heritage takes centre stage as Kérastase celebrates years of individualised, premium hair care. Lucy Bower curates with custom-made pieces. Shot by Alex Franco.

Work history

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Head of CreativeMATCHESFASHION
Mar 2021 - Jan 2022London, United KingdomFull Time
Managing all elements of the creative output at MATCHESFASHION across all on and offline channels, including web, mobile, app, social and email. Working closely with the Creative Director, responsible for developing and delivering all design output. Managing the Art team to ensure content is inspiring, immediate and relevant, coming up with inventive solutions to further accelerate our brand.
Art DirectorFarfetch
Apr 2017 - Mar 2021London, United KingdomFull Time
I was Art Director for the Media Solutions team at Farfetch. I was responsible for managing the site-wide creative execution for partner/client brand advertising. I was instrumental in building and evolving the creative stream within the team, building the platform for custom content and partner collaboration. I lead an incredibly talented group of creatives from design through to production and together we executed some fantastic campaigns across FARFETCH web, app and social. I am proud to have been part of the cross functional teams involved in launching AZ FACTORY, numerous Burberry campaigns and the first instalment of Gucci: Imagined Futures.

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Skills

• Art Direction
• Editorial Design
• Web Design
• Creative Direction
• Editorial Fashion
• Concept
• Advertising Concepts
• Brand Concept
• Mood Boards
• Layout

Education

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Bachelor of Arts (BA) University of Salford
Aug 2010 - May 2014Salford, United Kingdom