About me
• An articulate, perceptive and likeable new business and client-facing all-rounder
• Excellent networker and relationship builder
• 10 years + marketing agency experience: in-house and freelance
• Will deliver the skill and energy to source opportunities and revenue from cold
• Business development strategy and proposition development
• Superb communicator both oral and written
• Brings creativity and clarity to to bus dev strategy, pitch decks and proposals
Work history
Client DirectorTrigger Buzz
- London, United KingdomFull Time
Client Services and New Business for 13 person brandtech and content agency
• Strategy; Marketing; Lead Generation; Prospecting; Pitching & Account Management
• Presented to 20+ Director-level prospects and set up 16 new business meetings from cold : direct (MCFC, Dreams, Aviva, Bet Victor, GoCompare, Caffe Nero) and agency (PHD, Engine Group, Mediacom, Zenith)
• Pitched for, won and managed two key accounts delivering monthly-revenue
• 237K pipeline (142K won, 154K proposed, 11K briefed, 66K meeting, 97K lost)
• Set-up and implemented a persona-based bus dev plan and messaging framework
• Wrote website, messaging, collateral and pitch deck copy
• Established broad and targeted lead-gen funnels (data, CRM, outreach and keep-in-touch)
• Grew database to 2800 names from zero
• June : migrated from Salesforce to Hubspot in- and outbound marketing and sales platforms
• Created client-agreed processes and documentation for working best-practice, freelancer on-boarding and handover to account management
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Client DirectorKlein & Sons
- London, United KingdomFull Time
Client Services and New Business for 6 person video production company
• Account management, production management and creative responsibilities
• Presented to 70+ prospects from cold
• 12 new clients and £700K from cold across agency and direct relationships
• Grew database to 2000+ names from zero
• Led agency proposition development from “video production house” to “video content agency”
• Led 2016 website redevelopment and content marketing strategy
• Crafted and ran 20 person Video Content Workshops, partnered with video strategy consultancy
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Skills
- Business Development
- Client Services
- Video Content
- Account Directing