Hello, I'm Tim. I tell stories and make friends for brands.
I have 10 years’ experience creating and managing editorial, advertising and social content for brands including BBC Worldwide, Peroni and British Heart Foundation, as well as a background in journalism and commerce copywriting.
During that time I’ve worked on global campaigns, developed brand guidelines, managed content platforms and written commerce copy, long-form editorial pieces and short social content, all across both digital and offline platforms.
Projects
- GrolschI worked as Content Editor, Lead Copywriter and Community Manager for Grolsch, taking care of global content and social strategy for the beer brand. Working with Nation Studio I managed brand collaborations with creatives and artists from all over the world, building editorial content and campaigns around them that reinforced the Grolsch ethos of being 'Unconventional by Tradition' and appealed to the brand's target audience of urban creatives. Editorial Content Grolsch Canvas is the global online content hub for Grolsch, created to promote their brand values by celebrating arts and culture from around the world. As the Content Editor and Lead Copywriter for Canvas I managed all aspects of the site, including generating ideas for editorial content and campaigns, writing articles and image/video editing, as well as working with freelance writers. Website traffic increased by 55% during my time managing Canvas, while the average time on a page increased by 15%. Social Media & Community Management As the Community Manager for Grolsch I created and published all content on Grolsch’s global social media channels. The role also included creating and maintaining a strong tone of voice, managing social campaigns, social listening, community outreach and managing media spend. I also created social media guidelines for global markets and helped ensure that all content complied with alcohol advertising regulations. During my time managing the Grolsch social channels the number of Instagram followers increased by over 2000% and interactions increased by 320%, while Youtube followers increased by 140% and Facebook fans increased by 15%.
Work history
B
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CopywriterBBC Worldwide
London, United KingdomFreelance
I’m currently working as a Copywriter at BBC Worldwide, the commercial arm of the BBC. Reporting to the Creative Director and working closely with key stakeholders, my responsibilities include:
• Researching, writing and editing copy for all new TV programmes, and creating sales catalogues for key industry events.
• Working with creatives to come up with standout campaign ideas and straplines for flagship titles.
• Writing copy for email campaigns, brochures, adverts, programme performance updates and investment pitch packs.
• Keeping the programme sales website up to date with new copy, information about ratings and awards, and other supporting materials.
• Working on tone of voice and style guidelines, to be used for all BBC Worldwide communications.
Freelance CopywriterBritish Heart Foundation
- London, United KingdomFreelance
I worked with WillDesign to create digital and offline marketing materials, posters and information booklets to promote the British Heart Foundation’s Heart Flyers fundraising scheme, which encourages people to take part in sponsored skydives. As skydiving is more of a thrill-seeking activity than traditional fundraising events, we created a campaign aimed at extreme fundraisers.
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Skills
- Advertising Copywriting
- Editing Copy
- Feature Writing
- Social Advertising
- Short Copy
- Audience-facing Copywriting
- B2B Copywriting
- Content Management
- Adobe
- Basic Html
Education
BA (Hons) Writing for Media ArtsLondon South Bank University
- London, United Kingdom
This course included studies of journalism, copywriting and scriptwriting, as well as detailed studies of the roles of journalism and film in the media. Among other projects, students were required to create a full magazine, practice copywriting and write film scripts.