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Hello, I'm Tim. I tell stories and make friends for brands. I have 10 years’ experience creating and managing editorial, advertising and social content for brands including BBC Worldwide, Peroni and British Heart Foundation, as well as a background in journalism and commerce copywriting. During that time I’ve worked on global campaigns, developed brand guidelines, managed content platforms and written commerce copy, long-form editorial pieces and short social content, all across both digital and offline platforms.Locked Pro Plan feature
I’m currently working as a Copywriter at BBC Worldwide, the commercial arm of the BBC. Reporting to the Creative Director and working closely with key stakeholders, my responsibilities include: • Researching, writing and editing copy for all new TV programmes, and creating sales catalogues for key industry events. • Working with creatives to come up with standout campaign ideas and straplines for flagship titles. • Writing copy for email campaigns, brochures, adverts, programme performance updates and investment pitch packs. • Keeping the programme sales website up to date with new copy, information about ratings and awards, and other supporting materials. • Working on tone of voice and style guidelines, to be used for all BBC Worldwide communications.
I worked with WillDesign to create digital and offline marketing materials, posters and information booklets to promote the British Heart Foundation’s Heart Flyers fundraising scheme, which encourages people to take part in sponsored skydives. As skydiving is more of a thrill-seeking activity than traditional fundraising events, we created a campaign aimed at extreme fundraisers.
I worked as a copywriter and brand consultant to help Tribe, an experiential marketing agency, with a full re-brand and re-structure. Alongside their creative team I developed a bold and recognisable tone of voice and created a set of guidelines that enforced their new brand values.
Working with Sticky Content, I created a series of blog posts for popular UK hotel chain Travelodge to celebrate the arrival of British summertime. Keeping with the company’s core value of being ‘Travelodgical’ – being smart with money and keeping costs down – I wrote guides to the best free things to do in some of Britain’s most popular cities, including London, Edinburgh and Manchester.
Working as Nation’s sole copywriter, content manager and community manager, my role meant I was spread across multiple projects at any one time, with clients including Grolsch, Peroni and Kin London. My main responsibilities included: • Copywriting, briefing, editing and managing all content resources, including third party submissions. • Creation, scheduling and publishing of all social, email marketing and online content for global teams and territories, including creating videos and resourcing imagery. • Social campaign management, social listening and community outreach on Youtube, Twitter, Instagram, Medium and Facebook. • Audience insights, reporting and creative strategy for all client content and social programming. • Creation and implementation of tone of voice and community response guidelines.
I worked as lead copywriter and operations supervisor for Buyagift, the UK’s leading experience gift retailer. My responsibilities included: • Researching products and creating promotional content including product copy, press releases, blog posts, banners and feature length articles/advertorials. • Managing, proof-reading and distributing the workload of a small team of copywriters, and ensuring that all deadlines and objectives were met to a high standard. • Uploading and editing product copy on the website’s CMS. • Identifying and using keywords within all content to improve SEO.
This course included studies of journalism, copywriting and scriptwriting, as well as detailed studies of the roles of journalism and film in the media. Among other projects, students were required to create a full magazine, practice copywriting and write film scripts.