Projects credited in
- adidas #NeverFollow feat. Paul PogbaFor years, Football brands have placed the game’s top players on a pedestal, encouraging every young fan’s natural aspiration to follow in the footsteps of their idols. Launching adidas’ new ‘Stadium to Street’ product offering, ‘Never Follow’ is a campaign which breaks that convention, with the brand and its stars challenging young football consumers to create their own path rather than imitate their heroes. In a film series that places the young football ‘creator’ as the unseen hero, we’ve mes5