Toby Skinner
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Toby Skinner

Editor/WriterLondon, United Kingdom
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Steven Watson
Toby Skinner
Available

Toby Skinner

Editor/WriterLondon, United Kingdom
About me
I'm an experienced editor/writer/project manager, who likes telling good human stories. For the past two years, I've been the editorial development director at Ink, the world's biggest travel media company, specialising in inflight magazines. I've led winning magazine pitches for Qatar Airways and Etihad, launched 1888 magazine for the Carl F Bucherer watch brand and led the relaunch of American Way and Celebrated Living for American Airlines. I've been the launch editor of N by Norwegian magazine for Norwegian Air Shuttle, and Time Out Shanghai, in print and online – and have also edited Time Out in both Beijing and Singapore. I'm now working on personal projects and looking for fresh challenges.
Projects
  • N by Norwegian, May 2014
    N by Norwegian, May 2014
  • American Way, January 2017
    American Way, January 2017
  • 1888 by Carl F. Bucherer
    1888 by Carl F. Bucherer
Work history
    Editorial Director
    Full Time
    I’ve been primarily responsible for pitches and launches at the world’s biggest travel media company, as well as overseeing editorial teams in the London offfice. I’ve led winning pitches including Qatar Airways and Etihad; magazine launches including 1888 for Carl F. Bucherer; and relaunches including American Way and Celebrated Living for American Airlines. I’ve also helped develop the Ink Studio, a new video and multimedia desk at Ink.
    Editor, N by Norwegian
     - Full Time
    I was the launch editor of N by Norwegian for Norwegian Air Shuttle, which industry consultant Andy Cowles called “possibly the best airline magazine in the world”. The magazine was the BSME Launch of the Year in 2013, PPA Customer Magazine of the Year in 2015 and APEX Global Inflight Mag of the Year in 2015, as well as being shortlisted for PPA Cover of the Year in 2015.
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Skills
  • Editing
  • Writing
  • Project Management
  • Communication
Education
    MA
    Whilst attending the country’s leading magazine journalism course, I was named the Press Gazette Student Feature Writer of the Year, and won the Stationer’s Prize for the best piece by a City Uni student (on libraries and reading in British prisons). I’ve been back to City a few times to talk about mag craft and to work with students on the XCity alumni magazine.
Awards
    Inflight Publication of the Year
    For N by Norwegian magazine
    Customer Magazine of the Year
    For N by Norwegian magazine
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