About me
5 years in B2B & B2C accounts from PR to sales and digital marketing. I was previously working as a Partnership Manager but because most of my experience has been working for start up companies, I have a broad range of interchangeable skills that have all played instrumental parts in increasing user acquisition, funding and other influential KPI's. My greatest achievement has been securing up to £30,000 in new business prospects and pioneering award nominated growth for a global FMCG brand via effective account management and social marketing.
Projects
- Ardour Design - Interior DesignAn interior redecoration project, I was tasked with: project management, budget tracking and marketing from concept to installation. With the sole brief of designing an acoustically sound space, we developed it into an interior concept that entertained and sparked creativity whilst offering a ‘homely’ experience. Despite working on a tight budget, we interpreted the DSD ethos right down to the smallest details.
Work history
Business Development Manager
Responsible for new business partnerships alongside the planning and implementation of
strategic marketing communications: onsite, social and via affiliates.
- Lead generation: successful cultivation of new partner relationships worth £30,000 pounds in annual prospects by maximising the company’s unique advantage.
- Achieved 93% of personal sales quota requirements.
- Evaluation of current market relationship and identification of missed sales opportunities for company and key partners using “take aways” from competition to gain a stronger presence.
- Contributed to building the key account base by 49% in just three months by devising marketing strategies and leveraging existing clientele to identify additional business opportunities.
- Maintained key client relationships to develop sales processes & expand customer base through programs, content and sourced leads.
- Conducted social listening research to produce reports for optimal strategic insights.
- Built an engaged community: increased social interaction by 62% and followers by average 68% across all social channels LinkedIn, Twitter, Instagram, Facebook and Pinterest
- Increased web traffic by 39% and referrals by 26% through email marketing campaigns and copywriting of content including topical blog posts for partner and industry websites.
- Worked alongside the UX team to improve site conversions. Equally responsible for the increase of unique events by 328%, bookings by 10% and members by 44% to date.
Digital & Community Manager
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Implementing digital global strategies in addition to creating and managing content for communities across social media platforms: Facebook, Twitter, Instagram, Vine and YouTube.
• Responsible for a portfolio of 10 clients including LastMinute.com, Toblerone, Smirnoff, Carte D'Or, XLS Medical, Magnum Chocolates, Leo Pharma, Fruttare Global, University of Sussex and Cafe Zero.
• Daily liaisons and relationship building with clients - determining and co-ordinating deadlines, brief amends, crisis management and strategy KPI’s
• Media outreach: contacting, developing and nurturing blogger relationships to generate links for brand campaigns including LastMinute.com’s ‘Spontaneity Champion’.
• Increased social traffic growth by 43% through continual engagement on social pages to growing communities of 18 million on Facebook and 17,000 on Twitter by way of consistent content marketing and competitions.
• Spearheaded the tremendous award nominated growth of Toblerone on Twitter, delivering increased mentions by 436%, followers by 50% and share of voice by 265%; Equally responsible for the organic Twitter growth of Smirnoff by 40%.
• Creative: copywriting and creation of monthly content maps used on social media.
• Brief and collaborate with creative and design teams to create content, including photography, art direction, and copywriting
• Research and Social Media Listening: analysing trends, mentions and news across various platforms to produce reports to support brand research, social media insights and opportunities for reactive, topical content
• Voice of the Golin social twitter account and contributor to the company newsletter, which highlights the creative industry’s most innovative campaigns of the week. This in turn led me to create Once Upon a Vine, a personal Tumblr dedicated to breaking news and updates within the digital sphere.
Named ‘Employee of The Month’ in my first few weeks of employment due to my innovative thinking and resourceful problem solving.
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Skills
- Marketing PR
- Branding
- Account Management
- Brand Management
- Business Development
- Client Services
- Direct Sales
- Market Research
- Office Management
- Problem Solving
- Project Management
- Social Media Marketing
- Communications
- Excel