5 years in B2B & B2C accounts from PR to sales and digital marketing. I was previously working as a Partnership Manager but because most of my experience has been working for start up companies, I have a broad range of interchangeable skills that have all played instrumental parts in increasing user acquisition, funding and other influential KPI's. My greatest achievement has been securing up to £30,000 in new business prospects and pioneering award nominated growth for a global FMCG brand via effective account management and social marketing.
Responsible for new business partnerships alongside the planning and implementation of strategic marketing communications: onsite, social and via affiliates. - Lead generation: successful cultivation of new partner relationships worth £30,000 pounds in annual prospects by maximising the company’s unique advantage. - Achieved 93% of personal sales quota requirements. - Evaluation of current market relationship and identification of missed sales opportunities for company and key partners using “take aways” from competition to gain a stronger presence. - Contributed to building the key account base by 49% in just three months by devising marketing strategies and leveraging existing clientele to identify additional business opportunities. - Maintained key client relationships to develop sales processes & expand customer base through programs, content and sourced leads. - Conducted social listening research to produce reports for optimal strategic insights. - Built an engaged community: increased social interaction by 62% and followers by average 68% across all social channels LinkedIn, Twitter, Instagram, Facebook and Pinterest - Increased web traffic by 39% and referrals by 26% through email marketing campaigns and copywriting of content including topical blog posts for partner and industry websites. - Worked alongside the UX team to improve site conversions. Equally responsible for the increase of unique events by 328%, bookings by 10% and members by 44% to date.
Implementing digital global strategies in addition to creating and managing content for communities across social media platforms: Facebook, Twitter, Instagram, Vine and YouTube. • Responsible for a portfolio of 10 clients including LastMinute.com, Toblerone, Smirnoff, Carte D'Or, XLS Medical, Magnum Chocolates, Leo Pharma, Fruttare Global, University of Sussex and Cafe Zero. • Daily liaisons and relationship building with clients - determining and co-ordinating deadlines, brief amends, crisis management and strategy KPI’s • Media outreach: contacting, developing and nurturing blogger relationships to generate links for brand campaigns including LastMinute.com’s ‘Spontaneity Champion’. • Increased social traffic growth by 43% through continual engagement on social pages to growing communities of 18 million on Facebook and 17,000 on Twitter by way of consistent content marketing and competitions. • Spearheaded the tremendous award nominated growth of Toblerone on Twitter, delivering increased mentions by 436%, followers by 50% and share of voice by 265%; Equally responsible for the organic Twitter growth of Smirnoff by 40%. • Creative: copywriting and creation of monthly content maps used on social media. • Brief and collaborate with creative and design teams to create content, including photography, art direction, and copywriting • Research and Social Media Listening: analysing trends, mentions and news across various platforms to produce reports to support brand research, social media insights and opportunities for reactive, topical content • Voice of the Golin social twitter account and contributor to the company newsletter, which highlights the creative industry’s most innovative campaigns of the week. This in turn led me to create Once Upon a Vine, a personal Tumblr dedicated to breaking news and updates within the digital sphere. Named ‘Employee of The Month’ in my first few weeks of employment due to my innovative thinking and resourceful problem solving.
Creating content and providing both administrative and strategic support for social media campaigns and SEO strategies. • Maintaining brand personality - engaging with online food audiences on social media, food aggregator sites and community forums, increasing traffic through these channels by 49%. • Blogger outreach – contacting, developing and nurturing blogger relationships to generate links for Cooking With Kids campaign in association with Tesco, producing 1,800+ drive in traffic from said bloggers. • Social media marketing and bookmarking – daily posting and curation of content to Great British Chefs’ social community of 350K across Twitter, Facebook, Tumblr, Instagram, Pinterest, Google +, StumbleUpon, Reddit, Delicious. • Submitting competitions to ‘prize finder’ sites, increasing traffic from these sites by 90%. • Producing regular topical blog posts as part of content strategy. • Analysing data in Google Analytics to track campaign progress and identify potential ‘long tail’ SEO opportunities. Building email marketing campaigns in Mailchimp • Using Kentico Content Management System to optimise website content for SEO.
Provided effective desk research support across the business, ranging from market research through to media relations. • Responsible for a portfolio of 7 clients: Unilever Food Solutions, Sunsilk, Manpower, Wickes, Tesco, Impulse and Lifebuoy. • Accountable for the production of effective social media guidelines for clients, which were used for internal usage across markets. • Pitched media sell-ins, delivered coverage summaries and media list compilations for both internal and external usage. • Initial one-month internship extended to three after positive results and feedback.
Responsible for the management of client requests and project life-cycles. • Client management and satisfaction: fulfilment of brief requests, budgets and amends • Deadline liaison: keeping team members and clients up-to-date with progress and potential issues • Account and office management: purchase orders, buying and product sourcing.