About me
Tolu is a Law graduate with Editorial, Marketing & Events experience, currently completing a Master’s in Innovation and Entrepreneurship at the University of Warwick. Her research project focuses on the rise of Female Entrepreneurship in Nigeria, reflecting her personal interests as the Founder and Creative Director of her own events and media business, ‘Erayọ Events.’
Work history
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Student MarketerWarwick Manufacturing Group (WMG)
Coventry, United KingdomPart Time
● Execute WMG taught masters’ digital marketing strategy by producing content such as: blog posts, videos and photos resulting in a monthly engagement of over 15 readers
● Answer prospective students’ queries and concerns through social media platforms which led to an increased interest in the courses WMG offers, shown through a 10% increase in my Instagram followers
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Director of EventsWarwick Africa Summit
- Coventry, United KingdomPart Time
● Launched the first large scale event to occur within the Summit weekend by conceptualising the ‘WAS Exhibition Showcase’, working with external organisations to plan an event that received commendation as the main highlight of the Summit weekend by the wider Executive Team
● Highly recommended for this role due to the past work of my events and media business, Erayọ Events
● Developed a funding strategy that resulted in gaining £5000 worth of funds from the Vice Chancellor of Warwick and the Politics and International Studies Department
● Planned 13 events by brainstorming with the team and developing ideas to promote the Summit to students. It was an extremely effective experiential marketing tactic, resulting in an average attendance rate of 100 students per event
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Skills
- Canva
- Academic Research
- Bachelor Degree
- Bespoke Design
- Writing
- Academic Writing
Education
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MSc Innovation and EntrepreneurshipUniversity of Warwick
Coventry, United Kingdom
Research Project: 'What are the challenges Nigerian Female Entrepreneurs face and how might innovative mechanisms help mitigate these challenges?'
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Bachelor of Laws (LLB), Law with Study Abroad in EnglishUniversity of Warwick
- Coventry, United Kingdom
Grade: Upper Second Class Honours
Activities/Societies: Warwick Law Society, Warwick Law Pro-Bono: The Womens' Project, Warwick Fashion & Arts Society, Warwick Nigeria Society, Warwick Africa Summit
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Awards
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WMG Warwick in Africa ScholarshipWarwick Manufacturing Group (WMG)
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'Best Business' Award, Business Model GenerationWarwick Manufacturing Group (WMG)
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