Projects
- The Ocean PanelThe Ocean Panel, a group of 14 countries from Canada to Australia to Jamaica, was looking to set out a new global narrative for the ocean ahead of the UN Ocean Conference. The story centred on the 14 world leaders’ commitment to 100% sustainable management of the ocean under national jurisdiction. We developed the strategy for the Give It 100% campaign, including narrative and campaign identity. We also produced a bank of campaign content – including graphics, threads, GIFs and videos – which s